GENERATE INCOME ONLINE FROM YOUR "EXPERT IDENTITY"

FOR ACCOMPLISHED PRACTITIONERS, CONSULTANTS AND SPEAKERS

Online Luminary LIVE!

Saturday, 06/15/24 @10AM CST
Willis (Sears) Tower, Chicago, IL

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LET'S HAVE A CANDID CONVERSATION, SHALL WE?

HOW'D YOU END UP HERE?

Don’t get me wrong – I know you’re well-respected in your industry. Perhaps you’re even a locally, regionally, nationally or internationally recognized expert in your field. Yes, I know you’re already making 6-figures or multiple 6-figures in your business or career.

But in the quiet moments, it gnaws at you. You know in your gut that you haven’t even come close to tapping into your potential for income OR impact. Tell me if I’m lying.

You see a post every now and then from someone in your industry, perhaps even in your circle, who is KILLING IT ONLINE, and you know for a fact that you could literally run circles around them with all the knowledge in your head.

But you don’t run circles around them, do you?

Nope. You muse all the time about stepping out and really going for it…then you snap back to reality, unclear about HOW you’d actually do it. So you continue on doing the exact same thing you do every day, operating in the same lane you’ve been operating in, the lane you know.

Hell I’m not knocking it, it’s a lucrative lane by anyone’s standards…but between you and me, you KNOW. IN. YOUR. GUT. that you could be doing it so much bigger. TELL ME IF I’M LYING.

WHY ARE YOU RIGHT HERE, RIGHT NOW?

"At this point in life, I'm tired of trading hours for dollars - I want my time."

But here you are, just trading hours for lots of dollars in your service-based business, or doing lucrative consulting engagements, or maybe even doing 4- or 5-figure speaking gigs.

You’re probably one of, if not THE top earner in your immediate peer network. But the reality is you’re struggling to find a SCALABLE way to turn your expertise into passive income with an online program, so you don’t have to trade more time to make more money.

People look at you and they’re like You have it made, I’m so jealous… and you know what? You do live a great life, and you acknowledge that. 

But you’re tired of working so hard, and at this point in your life, you want your TIME.

I WAS JUST LIKE YOU FOR ALMOST 10 YEARS…

Why do I know all this? Because I’ve been this exact person I’m talking about for the better part of a decade, and I spent much of that time “thinking about” launching an online course, but never getting around to it.

I also have lots and lots and lots of friends who are this exact person. As a high achiever, over the years, I’ve naturally just found myself surrounded more and more by others who have been studying and developing expertise and mastery in their respective crafts for 5, 10, 15, 20+ years. You may have a similar experience when you look around at your peer group of friends and colleagues.

As much as an “online course” sounds like something we’d all like to put out there one day to create some extra supplemental passive income, we just struggle to find the time to start, finish, or launch an online course, or the confidence that it won’t end up feeling chintzy. Why?

We’ve all seen the stories of people making MILLIONS of dollars out of nowhere, with an online course. Honestly, that’s not even the focus. We’re not hurting financially, we do quite well.

Whatever we made from an online course would be cherry on top money. If we knew we could generate even an extra $2K – $5K/mo, every single month, from automated sales of an online course we’ve published, and it required ZERO time from us ongoingly to deliver any of the content, that would meet and exceed expectations.

“JUST BECAUSE IT’S REAL DOESN’T MEAN IT’S REAL FOR ME…”

Do we know it’s possible? Absolutely. Does it feel practical, or even feel real for US right now? Not really. So we don’t give it any real attention.

And if we’re honest about it, it’s kind of hard to get motivated about what seems a bit like a financial fantasy, when at the end of the day, most of us recognized subject matter experts are ALREADY doing just fine financially…dare I say better than most.

We don’t scream it at the top of our lungs, because we’re not trying to piss anybody off or come off condescending, but if we’re really being honest, we’re pretty comfortable.

So with limited time, lots of directions we’re already being pulled by clients and colleagues, and trying to balance family and friendships on top of that…we just don’t get around to this online course thing.

But we ARE thinking about creating more passive income, so we can get more TIME freedom, along with the financial autonomy that we are continuing to experience as we find more and more success in our careers and companies.

IF YOU UNDERSTAND PASSIVE INCOME, THIS PART WILL MAKE SENSE…

"Just like real estate, your specialized knowledge is an asset with tangible value, that can produce passive income."

We recognize the value of purchasing things like real estate investment properties to build a portfolio of physical assets that produce monthly passive income.

As someone who personally built a 7-figure real estate investment firm in 18-months from $3000 of my personal savings (and lost it all 4 years later), I understand better than most that if done properly, building a portfolio of real estate investment properties is a great way to grow your net worth, and grow your monthly passive income over time.

As risky as it can be, physical assets like real estate make sense to us.

But how many of us actually recognize our specialized knowledge as the highly valuable intellectual asset that it is as well?

How many of us think about the practical reality of our opportunity to turn that expertise into supplemental passive income online, the exact same way we would think about the value of buying and owning a piece of cash flow real estate?

LOOKING FOR GET RICH QUICK? LOOK ELSEWHERE, THIS ISN’T THAT…

This isn't about getting rich quick, this is about grounded, practical thinking. All the evidence is ALREADY there…

You are ALREADY getting awards and recognition locally, regionally, nationally or internationally for your expertise.

You are ALREADY getting paid 6-figures or multiple 6-figures in your day job and or consulting practice for this expertise.

You are ALREADY getting paid 4- to 5-figures for 60-90 minutes of your time, speaking on stage inside of your expertise.

Is it a stretch to simply document the specialized knowledge you’re ALREADY getting paid well to share, package it up properly, and sell it online directly to the specific individuals first in your warm network, and eventually in your extended network, who are ALREADY paying you for it in the form of your job, a consulting engagement, or speaking from stage?

No, that’s not a stretch at all, it’s actually pretty logical. It’s also pretty easy to execute, once you have the step-by-step framework.

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