FOR ACCOMPLISHED EXPERTS
TURN YOUR EXPERTISE INTO PASSIVE INCOME
***Must Register No Later Than 10:30am CST Wednesday
To Attend This Week's Call
THIS IS BASICALLY THE "ANTI-COURSE"
Purchase “Question Credits” for Luminary Roundtable Q&A Advisory Calls, and submit literally any question for me to answer about how to become a public figure in your industry niche in 12 months or less…
In order to gain access to coveted rooms, lucrative offers, and opportunities for advancement in your career or business that may have previously been just out of reach…
And get step-by-step, white glove guidance on how to leverage that Expert Identity to create a 5- to 6-figure portfolio of passive income generating digital products and online programs.
I’ve made my living in the online education space for close to a decade now…
Helping accomplished experts execute 5- and 6-figure launches of their online education programs to their existing warm audience in days to weeks…
Without spending a single dollar on ads or marketing expense (see $1,000,000+ in video case studies below)…
And helping them build 6- to 7-figure portfolios of passive income generating digital assets they publish and own.
Trust me when I say you DON’T need to buy another “program.”
The Luminary Roundtable Q&A Advisory Call is NOT a course…
It’s NOT a mastermind…
It’s NOT a consulting engagement…
It’s NOT a group training program…
And it’s NOT a coaching program.
A tactical Hot Seat Q&A Call like you’ve never experienced.
On Luminary Roundtable Q&A Advisory Calls, I answer context-specific questions submitted by my audience that are related to any of the 4 Pillars of Online Luminary’s Copy>Paste>Sell Expert Income Framework.
THE BEST PART? YOU CAN NAME YOUR PRICE ON YOUR QUESTION CREDIT PURCHASES…
YOU decide what you want to pay to get that question answered.
No membership. No ongoing subscription. No recurring payments.
Literally just dip in and dip out at your convenience, and buy Question Credits only when you need them.
“Rent my brain” for a fraction of what I charge in a 1:1 engagement. IT’S THAT SIMPLE.
What you want is a passive income empire built around your expertise, NOT another full-time job.
If you want to spend less than 5 hours of your time per month to manage the process, software and or people needed to make that possible…
You need a sophisticated automation system in place that runs seamlessly, and DOESN’T NEED YOU to do or learn anything new for this machine to keep printing money.
For that to happen, it’s the details that matter most.
YOU’LL GET THE SAME LEVEL OF IN-DEPTH CARE AND SERVICE THAT I GIVE TO MY $30,000+ CONSULTING CLIENTS.
If you’re a Speaker, Consultant, Practitioner or Business Owner…
And your goal is to become a public figure in your industry niche in the next 12 months…
And leverage that Expert Identity to create digital products and online programs that can add 5-, 6-figures or more of supplementary passive income to your household…
No matter what promises people have made you, here’s the truth…
It’s NOT EASY to do this.
I certainly can’t help you get there as quickly as I can with a full consulting client…
But if you have an EXACT blueprint for what to do, why to do it, when to do it, and how to do it…
It CAN be simple.
You can increase your online income inside of 30 days with slight tweaks…
And you can build a SYSTEM to significantly scale that online income in an automated way, in 12 months or less.
You don’t need to buy more programs.
What you need is context-specific questions you have about each aspect of your business answered by an Expert…
To simply get slight tweaks and course correction when you need it.
With that in place, you can get to the outcomes you desire, financially and otherwise, incredibly quickly.
Here’s how we help Luminaries predictably turn their expertise into income ONLINE.
If you want to build an online education brand that pays you 6-figures or more in PASSIVE income, while elevating your professional Expert Identity…
There are specific things to do and put in place, in a specific order, or you will predictably waste time, waste money, confuse your audience, and not ring the cash register.
THE 4 PILLARS ON YOUR EXPERT INCOME JOURNEY
On Luminary Roundtable Q&A Advisory Calls, the questions you submit and we answer are focused exclusively on anything related to strategies, tactics, softwares, processes, and people that you need help with clarifying or putting in place to accomplish whatever your immediate, near term or long term goals are in any of these four (4) areas:
PILLAR 1: ONLINE AUDIENCE BUILDING
“How do you get internet famous in your specific industry niche, and become a recognized public figure in your professional circles in 12 months or less?”
PILLAR 2: QUALIFIED LIST BUILDING
“How do you build a subscriber list of prospects who are your EXACT ideal customers, and are ALREADY actively looking to spend money on the exact solution you provide?”
PILLAR 3: WARM AUDIENCE CAMPAIGNS
“How do you strategically use stories about your personal life, your foundational principles, and your process for producing results for your customers, clients and partners (framework) to compel the prospects on your subscriber list to join live or pre-recorded group sales events, where they are excited and appreciative to receive a deadline specific special offer to purchase your products, programs, services or events?”
PILLAR 4: AUTOMATION FOR MARKETING, SALES & FULFILLMENT
“How do you implement the automated system that “gives software the job” and allows you to continue scaling the online income from your education brand to 6-figures, multiple 6-figures and beyond, while spending 5 hours or less of your personal time per month manage the people, process or software required to fuel this machine?”
I'VE SPENT $250,000+ ON MISSTEPS AND BAD HIRES...DON'T MAKE MY MISTAKES!
CONSULTANTS, CONTRACTORS, AGENCIES: $100,000+
- Ad Management, Email Copywriting, Social Media Management, Operations, etc etc etc
HARD COSTS: $100,000+
- Ad Cost, etc
***TOP LEVEL MASTERMINDS: $100,000+
- *The masterminds were useful, so they count toward $300K+ spent, but not the $250K+ wasted
Over the years, I’ve hired dozens of experts and agencies to help me optimize my processes to systematize and automate marketing and sales for my online education brands.
In total, I’ve spent over $300,000 in masterminds, group trainings, expert audits, buying online courses and memberships, attending live intensives.
I can authentically say that I’ve met great people in general…
And I’ve learned useful things in these $25,000+ masterminds…
But I spent over $200,000 across just 18 months in 2023 and 2024 alone, hiring people directly from the stage in those mastermind rooms…
Or people who I thought were qualified because they were also members of these top level masterminds.
The MAJORITY of those individuals and agencies made promises that they did not and could not keep…
But still gladly collected my money, while producing low to no results…
Every single one of those contractors and agencies came highly referred from highly respected people in this space…
They hold themselves as the best in breed across the industry…
And I paid each of them anywhere from $5k/mo to 5-figures per month for these engagements.
BE CLEAR, THIS IS NOT EVEN THE ENTIRE LIST, NOT EVEN CLOSE…
In this video, I’ve chronicled screenshots and detailed explanations for just under $200,000 of this spend…
Not as a “complaint,” but so you can truly understand just how quickly hiring the wrong people can drain your account…
With exact recommendations SPECIFIC TO YOU, unlocking the $$$ is way faster than you realize…
So before you get into the next $25,000 mastermind…
Or book the next $10,000 VIP Day…
Or buy the next $5000 group training…
Or add the next $2000 online course to your cart…
Or hire the next $1500/mo coach…
Watch the videos on this page and scroll through the details outlined on this page…
And you may realize that you’re simply missing the answer to ONE QUESTION…
That’s keeping you from unearthing the pot of gold you’re sitting on.
I’ve been helping Experts and entrepreneurs amplify their income for years.
I’ve been helping Experts and entrepreneurs amplify their income for years.
COURSE VS COMPANY
In our experience, what they really want but just don’t know it yet is to build an online education company centered around their unique “Expert Identity”…
With a portfolio of programs and products (courses, membership subscription offers, ebooks, podcasts, etc).
They generally don’t realize it until it’s too late, and they’ve already launched a program with the marketing, sales and fulfillment of that asset improperly designed.
That online program that was supposed to provide supplemental income and extra time does the exact opposite…
It’s a nightmare that’s now a time, energy and money suck, and they’ve accidentally become a slave to a 2nd job they’ve inadvertently created for themselves.
But here’s the catch, you need to DESIGN every aspect of your program IN THE BEGINNING with these things in mind, or you can bet your bottom dollar that your program will not produce these outcomes:
- Turns your expertise into PASSIVE income online…
Through an AUTOMATED sales system that takes less than 2 hours per week to manage (you already have a job or business requiring your time, and don’t need another time suck) - Supplements or replaces your earned income altogether…
And makes trading hours for dollars in your job or your primary business totally optional (even if you’re already generating 6- or 7-figures annually) - Elevates your personal and professional brand…
And organically attracts more qualified leads inbound to your primary coaching / training / speaking / consulting offer, allowing you to cherry pick a handful of clients you choose to work with in your group masterminds or 1:1 coaching engagements, at premium fees, at your discretion and at your leisure
Thomas K.R. Stovall received 3.1 Million+ Organic Views in 6 Months
$0 AD SPEND | STARTING FROM 0 FOLLOWERS
BACKGROUND
Thomas K.R. Stovall currently leads OnlineLuminary.com, a global advisory community that helps accomplished EXPERTS (corporate professionals, speakers, consultants, practioners, business owners) gain access to coveted rooms, lucrative offers, and opportunities for advancement in their careers or businesses that may have previously been just out of reach.
Before cracking the code on how to build a tiny online audience of just a few thousand folllowers that attracted millions of views of his content, Thomas bought over $50,000 in broken promises from a top social media agency that promised the world and delivered nothing.
THOMAS'S STORY
It’s 2023. Thomas is sitting in a $25,000 mastermind, watching a best-in-breed social media agency lead an amazing training.
He hires them immediately.
They make BIG promises…promises they don’t keep.
Fast forward 7 months – he’s now paid them $53,075 cash to manage his Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest and email accounts.
Spaghetti thrown on wall. Meaningless “engagement” vanity metrics on his social media channels. Thomas even discovered 100% fake TikTok followers.
Zero qualified leads and $53,075 gone.
In early 2024, after ditching the agencies and starting a brand new public figure channel on Instagram from 0 followers, focused on the Online Education niche…
Thomas created a dead simple, common sense framework of his own design that covered everything he felt should have been done by the agency.
ONE full day studio session produced 4 MONTHS of short form, story-based, AI-EDITED VIDEOS, ready to post in UNDER 5 MINUTES.
Less than 6 months later, after watching his assistant organically posting 1x/day on his behalf…
Thomas’s account grew engagement to close to 300,000 monthly organic reach on his posts, had multiple viral videos, and amassed over 3.1 million views from just a few thousand followers.
The Bottom Line
- Copy>Paste>Sell Expert Income Pillar: Pillar 1 (Online Audience Building)
- Framework Name: "1-Minute Expert"
- Content: 100+ short form, story-based, AI edited videos all generated in 5 minutes, from one full 8-hour studio recording day
- Campaign: 1 organic post per day by assistant, less than 6 months
- Ad Expense: $0 (no ad spend)
- Marketing Expense: $0 (no marketing spend)
- Outcome: From 0 followers to 3.1 million organic views and close to 300,000 monthly reach in under 6 months, with a small following (less than 5000)
Danielle Pierce went from $21k in 2017 to $1,000,000+ in 2020
BACKGROUND
Danielle Pierce is the creator of Property Preservation Mastery, the leading property preservation training program in the country. She had a fantastic online course, but needed help transitioning into an online education company, through creating a robust portfolio of programs and products, all sold through a proprietary automated sales system.
DANIELLE'S STORY
The year before I took Danielle on as a client, I began sharing some general tips and tidbits to help her grow her online business. Pricing, narrative, offer structure, etc. That year she went from around $92k to over $750k in revenue. The next year, we began a formal 1:1 consulting relationship. I expanded her product catalogue, fired her sales team, turned off ads for the last 6 months of the year, and built an automated sales system for her company that organically drove sales to $1,000,000+ while cutting her cost by 50%.
The Bottom Line
- Program Type: Online Course
- Program Name: Property Preservation Mastery
- Program Price: $2,497
- Course Sales: 2017: $21,740.91 | 2018: $86,162.09 | 2019: $755,800 (started working with Danielle) | 2020: $987,500
- Outcome: From $21,000 in 2017 to $1,000,000+ in 2020
LUMINARY PUBLISHING PARTNERSHIPS
Luminary is first and foremost a publishing company.
We currently own, co-own or manage a portfolio of 9 online education brands at various stages…
From just launching within the last few months and generating their first 5-figures…
To others consistently generating multiple 5-figures per month…
And other brands I own that have generated multiple millions of dollars in sales online.
A NEW BREED OF ONLINE LUMINARIES...
We create program partnerships that increase the Impact, Influence, and Income of accomplished Practitioners, Consultants and Speakers who are the best kept secrets in their industry.
With our frameworks for online audience building, qualified list building, warm network campaigns, and automation for marketing, sales and fulfillment…
We build Public Figure-Driven online education brands around their unique “Expert Identity.”
WE RUN THE BUSINESS WHILE THEY FOCUS ON JUST BEING THE TALENT...
Luminary runs and manages all day to day operations for the machine we build to amplify the “Expert Identity” of our Luminary Publishing Partners…
To sell their expertise online at scale…
And our Luminaries get to focus on just being the talent in front of rooms and on stages…
As they do all day every day anyway in their existing business…
WE COVER ALL OPERATING COSTS FOR OUR FULL-TIME TEAM TO OPERATE THE ONLINE EDUCATION BRAND...
Our Luminaries collect a quarterly royalty check from our Luminary Publishing Partnerships…
And we are currently focused on selecting 3-4 Luminaries per year to work with in our Luminary Publishing Partnership program.
We currently have 9 Online Luminary brands at this time for which we run and manage all day to day operations.
All Luminary Publishing Partnerships are by invitation-only, as this is not an offer or opportunity available to the general public.
Marki Lemons went from $0 to $123,000 in 14 Days
(Over $1M+ in 4.5 Years)
Marki Lemons went from $0 to $123,000 in 14 Days (Over $1M+ in 4.5 Years)
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Marki Lemons-Ryhal is a nationally-recognized speaker, and one of the most well-respected and well-known realtors in Chicago, and around the country.
She had a loyal community of a few thousand email subscribers and followers in a Facebook group, but didn’t know how to monetize her audience.
MARKI'S STORY
As a well-recognized and very well paid expert in her industry, Marki was already highly influential…
But everything she did to generate income (speaking, training, coaching, consulting, real estate broker, etc) required her to trade more hours for dollars.
I gave Marki an exact 6-figure formula to launch a paid membership subscription to her 5000 email subscribers and 4000 FB group members…
And told her in print (see original email in screenshot below) that if she followed it, there was no way she would generate less than $100,000 in 14 days.
She followed it, and the rest is history.
FYI – Marki’s testimonial video was shot several years ago. This same membership she launched in 14 days has now generated over a million dollars for her to date, with no signs of slowing down.
The Bottom Line
- Program Type: Recurring Membership Subscription
- Program Name: 6-FIGURES IN 12 MONTHS: Realpreneur 6N12 Membership
- Program Price: $149/mo | $1490/yr
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 14 days, emails to existing audience, social media posts, no ads
- Ad Expense: $0 (no ad spend)
- Marketing Expense: $0 (no marketing spend)
- Outcome: $123,000 (cash collected in hand) in 14 days on 1st ever program launch
- $1,000,000+ generated total in recurring revenue in 4.5 years from this one program
LUMINARY ROUNDTABLE ADVISORY GROUP
Our consideration process for our Luminary Publishing Partnerships is rigorous, and we only partner with 3-4 Luminaries per year in that capacity.
But through our Luminary Roundtable Advisory group…
We are able to provide detailed strategic growth advisory to a larger group of accomplished experts around the country who want to become or already are known Public Figures…
And want to leverage that platform to turn their specialized knowledge into a portfolio of passive income generating digital assets.
We are not “hired guns” who the general public can contract with to build out their programs, projects, funnels, launches, etc.
However, for companies in our Luminary Roundtable Advisory program, we make our full-time design and development team available in limited capacity to hire for certain projects, or to partner with for certain program launches…
Which is generally where the consideration starts for any future Luminary Publishing Partners.
Our Luminary Roundtable Advisory Group gives us the opportunity to get to know and work with subject matter experts in our extended network personally and professionally.
This is primarily where our Luminary Publishing Partners initially find us, and where we find them.
Earnest Epps generated $1.33M online from <100 total attendees
$0 AD SPEND | EXISTING EMAIL LIST, 3 MASTER CLASSES
BACKGROUND
Earnest Epps is an internationally recognized speaker who has spoken in over 10 countries, and is one of the foremost experts in the world on e-commerce. He has helped 25+ people make $1 Million+ a year and 200+ people make $100K+ a year with e-commerce stores, and trained thousands more around the globe.
EARNEST'S STORY
I architected a campaign from start to finish that repositioned Earnest’s $5k-$8k “Done With You” coaching programs as two(2) ” Done For You” and two (2) “Run For You” offers from $10k to $100k. In less than 3 months, I sold twenty-nine (29) of these packages to my audience, generating just under $1.4M, with 28 of those individuals completing their payment in full (almost 0% default on payment plans.) This was done through an automated sales process I created, without a sales team, and without taking a single sales call.
The Bottom Line
- Program Type: "Done For You" & "Run For You" High-Ticket Business Purchase
- Program Name: High-Ticket Ecommerce Secrets (HTES)
- Program Price: $10,000 - $100,000 ($10k, $20k, $50k, $100k)
- Deadline: Time-sensitive special offer expired at midnight on the night of each master class
- Campaign: 3 master classes over 90 days, emails to my existing audience, limited social media, no ads, no sales calls
- Outcome: $1.33M cash collected in closed sales, <100 total attendees, 29 packages sold
WHAT IF YOU ALREADY HAVE YOUR OWN TEAM?
Remember, as explained above, we are not “hired guns” who the general public can contract out transactionally to “build a funnel” for your course, or membership, or book launch, etc.
But because we do have a full-time design, development and automation team that we deploy to build out $30,000+ sales automation systems for our clients…
We are able to give you line item specific recommendations on how identify the right contractors that meet your needs and your budget, whether it’s for highly technical projects related to “web development” or “sales automation”…
Or for more strategy related projects such as funnel design, or guidance pricing or positioning your new or existing offer to your exact ideal customer avatar.
The sheer amount of time and money we can save our Luminary Roundtable Advisory Group participants in choosing who they do (and don’t) hire for various projects, by offering up a brass tacks list of questions to ask, and things to consider that they didn’t know they didn’t know is worth the price of entry alone.
As our free gift to you, upon purchase of the 7-Day Access Pass, we will provide the laundry list of those qualifying questions to ask when hiring a contractor.
Clifton Henri went from $0 to $55,000 in 7 Days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Clifton Henri is a nationally-recognized fine art photographer.
We SOLD OUT the first editions of his entire next body of work in 7 days, with NO PUBLIC PROMOTION, before he ever even picked up the camera to create it.
CLIFTON's STORY
I listened to Clifton talk for 2+ years about this amazing new body of work he’d been visualizing…
But he was between a rock and hard place; he didn’t have the time and space to focus on this new experimental work, because selling the established work paid the bills…
And between you and me, he was also nervous about how people would receive this totally new direction he wanted to move in artistically.
Using a “Sandbox Launch” presale strategy, I crafted a 7-day, 5 email campaign that sold out this entire new collection in 7 days, putting tens of thousands in cash in Clif’s hand…
And most importantly, giving Clif the confidence and mental space to create freely.
The Bottom Line
- Program Type: Fine Art Photography Collection Launch
- Program Name: "The Wait We Carry" Collection (Sandbox Launch)
- Program Price: $500 - $5,000+
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 7 days, 5 emails to existing warm audience only, no social media, no ads
- Ad Expense: $0 (no ad spend)
- Marketing Expense: $0 (no marketing spend)
- Outcomes: Went from $0 to $55,000 (cash collected in hand) in presales in 7 days
- Clif's collectors purchased yet to be created art work in his next collection
- They purchased sight unseen, before he ever picked up the camera to create the new collection
- 3 years later, Clif generated almost $40,000 (cash collected in hand) in presales from his existing collectors, again in 7 days
- This 2nd "Sandbox Launch" was again for a new, yet to be created body of work
- The "Sandbox Launch" has become a core part of Clif's new release strategy for generating presale revenue and momentum when creating new collections
HOW DO YOU KNOW WHAT YOU NEED?
These are the right questions to ask, but you will rarely come across a contractor or agency in the online education space that asks or answers any of them.
What they’ll talk to you about is generally limited to the execution of whatever project lives in their defined area of expertise, and they’ll confidently tell you that this is ALL YOU NEED in order to build the online offer you want…
That is until they get to the end of that project…at which time they’ll quote you on the NEXT thing you need…
Wait…what? I thought when I bought the previous thing it was the FULL thing…because that’s what you told me it was.
Is this NEXT thing you want me to buy ALL that I need?
It’s a never-ending series of upsells that rarely ever get you to the outcome you wanted but didn’t know how to articulate – an AUTOMATED selling system that creates PASSIVE income for you daily.
You want a SYSTEM that runs on autopilot…
And requires very little time or money from you weekly or monthly in an ongoing capacity to maintain that system.
As a starting place to identify what caliber of contractor or agency you’re already contracted with, or are considering working with, and whether or not they can get you there…
Knowing the questions to ask is half the battle.
Ask them the following, and pay close attention not only to how they respond, but whether or not their friendly disposition towards you changes to agitation or defensiveness when you start asking tactical questions that they are generally not used to fielding from their customers and clients…
SHORT LIST OF QUESTIONS TO ASK YOUR CONTRACTORS:
- What is their exact software stack is for the sales system they build for you, or recommend for you to build?
- What is the specific consideration set that had them choose that exact set of software tools for their recommended sales system?
- If they say “this is the software stack we always use…” ask them to explain WHY they use each one of those tools vs any of the other tools available on the marketplace
- Mostly they won’t have a reason other than “it’s the best in class standard and EVERYONE uses this, so we do too…”
- If they say “this is the software stack we always use…” ask them to explain WHY they use each one of those tools vs any of the other tools available on the marketplace
- After the launch of your program, how many hours per week do they say it will take you or your team members to maintain and grow the sales system that they put in place for you, once it’s up and running?
- How many team members do they say you will need in place to ongoingly manage their recommended sales system, once it’s up and running?
- What are the job titles of those necessary team members, how / where do they recommend for you to source them, and how much do they say they will they cost you per month ongoingly?
- Have them show you a live screen share of an example in one of their existing sales systems of what their segmentation process looks like for new subscribers, from the moment they enter the primary funnel
- Have them show you a flowchart that clearly defines all aspects of the sales system they are building for you (which may or may not include multiple sales “funnels”), which should include all web pages, all automations, tagging, custom fields, email frequency and context
- Do they have unique ad management processes customized for Facebook / Instagram and Youtube respectively, that take into consideration things like naming convention specific to each ad campaign, ad set / group, and individual ad, that they implement into or make available to your business when they implement your system?
- If they say yes, ask them to show it to you
- If they can’t or won’t show it to you, they probably don’t have it
- If they can’t or won’t show it to you, they probably don’t have it
- If they say yes, also ask them to show you a live spreadsheet or dashboard where they do stage by stage conversion tracking and accurate attribution of prospects from the first ad click or form submission, all the way through the entire sales funnel
- If they can’t or won’t show it to you, they probably don’t have it
- If they can’t or won’t show it to you, they probably don’t have it
- If they say “We can’t show you, because we keep our tracking confidential for all of our clients, as we would if you were our client…” then you say “That’s fine, I understand that. Since you have a dedicated tracking process for each client, please show me your templated sheet that you spin up for each client, so I can see how and where your standard tracking takes place…”
- If they can’t or won’t show you all aspects of the SYSTEM they will be using to track, measure and quantify your success, before you spend money with them…be leery of spending money with them
- If they say yes, ask them to show it to you
Ernest Curry went from $0 to $73,000 in 19 Days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Ernest Curry runs The Profit Room, one of the most technically proficient stock market trading and training groups online.
Ernest isn’t a marketer, but in following our exact blueprint to the letter, the outcome was still predictable.
ERNEST'S STORY
When we met, Ernest had already built a name for his investment community, The Profit Room, as one of the best online.
He wanted to launch a new flagship online course focused on foundational information for newbies wanting to learn how to trade stocks.
He’d tried other frameworks and gotten marginal results.
He joined my program, and I guided him through the creation of the foundational course online, offer structure, and a 19 day email campaign to a few thousands of his existing email subscribers that outperformed his expectations.
The Bottom Line
- Program Type: Online Course Launch
- Program Name: Stock Market Stimulus
- Program Price: $4,997
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 19 days, emails to existing audience
- Ad Expense: $0 (no ad spend)
- Marketing Expense: $0 (no marketing spend)
- Outcome: From $0 to $73,000 in sales cash collected in hand in 19 days
CREATING A PORTFOLIO OF PASSIVE INCOME GENERATING DIGITAL ASSETS FROM YOUR SPECIALIZED KNOWLEDGE...
Most subject matter experts, even high paid ones, struggle to stop exclusively trading hours for dollars, and actually turn their expertise into (passive) income online.
They make their living in front of rooms and on stages coaching, training, speaking and consulting.
They are very intelligent, may do very well financially, and may even understand a thing or two about marketing or sales…
But they almost all struggle with 1 or more of the 4 pillars that must be present, without fail, if you’re going to scale your automated income online via information products with low overhead, and without creating another job for yourself:
- Online Audience Building (Social media content creation and publication)
- Qualified List Building (Qualified lead generation and lead capture)
- Warm Audience Campaigns (Existing audience program launch and brand activations)
- Automation for Marketing, Sales and Fulfillment (Systematized, perpetual, event-based campaign and program delivery architecture)
Click the “Hello, I Am An Expert” badge image to read an article shines a light on the reasons why.
I designed the Luminary Roundtable Advisory Group to comprehensively address pressing questions in each of those four (4) areas subject matter experts (SMEs) get stuck in building out their online education empire of automated income…
While only taking them a handful of hours per month to maintain.
Marlon Watts & Nick Clark $57,000 in 7 days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Marlon Watts and Nicholas Clark, who co-founded their first clothing brand in 8th grade, and have scaled their New Orleans grown brand WRLDINVSN to close to $20,000,000 to date.
In 2023, they co-founded Activate Your VSN (AYV), an education community for aspiring clothing brand owners around the world.
marlon & nick's STORY
After a year in business, AYV’s average sales per month up to that point had ranged between $30K – $40K, with 5-figures per month of ad spend.
I repriced and repositioned their offer, and introduced new pricing tiers with a 7-day “Sandbox Launch” to their existing audience.
We did $57,000 in sales over 7 days, with no ads.
The Bottom Line
- Program Type: Mastermind Price Increase And Relaunch, New Recurring Membership Subscription Launch
- Program Name(s): Activate Your VSN University, Activate Your VSN MasterMind, Activate Your VSN Inner Circle
- Program Price(s): AYV University $247/qtr | AYV MasterMind $2,497 (one-time) | AYV Inner Circle $9,997 (one-time)
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 7 days, emails to existing audience, limited social media, no ads, 2 live overview calls
- Ad Expense: $0 (no ad spend)
- Marketing Expense: $0 (no marketing spend)
- Outcome: $57,000 in sales (cash collected in hand) in 7 days
Brenton Harrison launched two micro-podcasts in 10 Days...national visibility
$0 AD SPEND | EXPERT AUTHORITY POSITIONING
BACKGROUND
Brenton Harrison is a nationally recognized financial advisor and wealth expert.
To ultimately drive traffic to his financial advisory business, he wanted to create and launch an online course for young professionals who were struggling with student loan debt…
But Brenton wasn’t quite sure how to build and launch the course, or how to create an online audience to launch the course to.
BRENTON'S STORY
Brenton has spent $50,000+ with Thomas and Online Luminary in 1:1 engagements, and made multiple 6-figures implementing the strategies and frameworks he’s learned as a result.
Thomas helped Brenton design and build his course to help professionals escape from student loan debt, but also educated him on why he needed to create a platform for himself as a public figure in his industry niche to begin to attract his ideal clients and partners inbound.
He showed Brenton how launching a strategic, 10-15 minute “micro-podcast” would simultaneously build an online audience and a qualified list of potential clients to launch and sell to, whether it was digital products and online courses or financial advisory services.
Brenton used Online Luminary’s “PodcastIn10” process to create and launch two (2) separate micro-podcasts from start to finish, each published on all major podcast networks in 10 days or less.
His New Money, New Problems podcast (—>> HERE) has gotten him invited into coveted rooms, interviewed on major shows, and booked as a keynote at huge financial industry events.
He’s also used our approach to inserting “Respectful Friction” into his marketing and sales process to double his fees, quadruple his closing rate, increase revenue year over year by 60%, and work over 50% less hours weekly, all while taking 75% fewer sales calls.
The Bottom Line
- Program Type: Online Course + Two Podcasts
- Program Name: Escape Student Loan Debt Course, Escape Student Loan Debt Podcast, New Money New Problems Podcast
- Program Price: Free Access (Lead Generation)
- Deadline: n/a
- Campaign: 14 days, emails to existing audience and social media audience, no ads
- Ad Expense: $0 (no ad spend)
- Marketing Expense: $0 (no marketing spend)
- Outcome: Two podcasts launched start to finish, each in 10 days, which has resulted in major interviews, bookings for keynotes at major industry conferences, qualified client prospects, and an accelerated sales cycle due to increased visibility
April Preyar went from $0 to $40,000 in 7 Days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
A litigator for 24 years, Attorney April Preyar is an award-winning Street Law expert who has been recognized as the top criminal defense attorney in Chicago.
She is a regular on-air personality as a popular legal commentator on Inside Edition, CourtTV, NewsNation, and the Oxygen Channel.
April had decades of experience representing thousands of criminal defendants in their fight for liberty, a cult following on social media, and several years of experience delivering dozens of free Street Law seminars to schools and non-profits, but didn’t know how to monetize her audience.
APRIL'S STORY
In addition to being a legal educator at the collegiate and law school level, professional speaker, board game designer and author of six books…
Attorney Preyar is a powerhouse in courtrooms, classrooms and stages across the country.
As a well-recognized and very well paid expert in her industry, April was already highly influential…
But practicing law was primarily her only avenue to generating income from her expertise.
April was asked to speak regularly and deliver her curriculum to schools and non-profits…
But she did not see a pathway to creating digital programs that allowed her to turn her expertise into passive income online…
Or live training event experiences for administrators, parents and teens as a sales pipeline for multi 5-figure engagements.
April followed the 5-Day ATM blueprint for her first program launch event to her existing warm network…
And she was able to attract her ideal clients inbound to her, and close on a $40,000 contract within days of the event.
She has gone on to generate over $80,000 from her Street Law program curriculum since, in live and online settings.
The Bottom Line
- Program Type: Live In-Person Program Curriculum
- Program Name: Street Law Revolution
- Program Price: $40,000
- Deadline: n/a
- Campaign: 14 days, emails to existing audience, social media posts, no ads, live webinar
- Ad Expense: $0 (no ad spend)
- Marketing Expense: $0 (no marketing spend)
- Outcome: $40,000 (cash collected in hand) in days on curriculum launch
- $80,000+ revenue generated total from program to date
Libryia Jones went from $0 to $25,000 in 12 hours
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Libryia Jones is an IT Project Manager who, for the last 15+ years, has organized her life to work remotely, living all around the globe while still commanding a full-time corporate salary.
Lib had built a loyal community of 21,000 travel lovers and remote job seekers, but didn’t know how to effectively monetize her audience.
LIBRYIA'S STORY
Outside of her day job, Lib had helped countless career professionals follow her lead…
Finding and landing remote jobs that match or exceed their current salaries, while allowing them to live untethered, anywhere in the world.
But there was a problem…
Though Libryia was a well-recognized and well-respected expert in the travel and remote work industry…
Everything she did to generate income (brand deals, 1:1 coaching, consulting, etc) required her to trade a lot of time and energy for those dollars…
And she wanted to launch a group training offer to make a larger lump sum training several dozen people in one program.
The Bottom Line
- Program Type: 90-Day Group Training
- Program Name: Remote Focus Challenge
- Program Price: $699 primary offer, $247 upsells / upgrades
- Deadline: Time-sensitive special offer expired at midnight on day 5, the final night of the campaign
- Campaign: 5 days, emails to existing audience, social media posts, no ads
- Outcome: $25,000 in sales in 12 hours (cash collected)
Trez V. Pugh III documented 15 Stories in 4 hours
1 SESSION | 3 MONTHS OF QUALIFIED CONTENT
BACKGROUND
TREZ V. PUGH III: Founder & CEO | The Sip & Savor Coffee Company (5 Retail Locations)
TREZ'S STORY
Trez talks about his experience going through one of my half-day intensives in this short video.
During the 4-hour session, I used my “1-Minute Expert” vivid storytelling framework to pull fifteen (15) stories out of Trez and categorize them across ten (10) different areas of his personal and business life, that he’ll cover in his new growth advisory group for entrepreneurs and business leaders.
The group is appropriately entitled “Seeds Well Planted,” and these foundational stories from Trez’s life about leadership, family, community and business will be used to anchor the launch campaign across email and on social media with short-form (15-58 sec), story-focused video content to promote the launch of Trez’s new advisory group.
I’ve used this same “1-Minute Expert” vivid storytelling framework to personally catalog and tell conversational stories about my life and business that have amassed over 3.1 million organic views of my own short form content on Instagram.
The Bottom Line
- Program Type: Live Intensive / Course Content Recording Event
- Program Name: YouTube Cash Course
- Program Price: $297 - $797
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 7 days, emails to existing audience and private FB group opened specifically for this program launch, no ads
- Outcome: From $0 to approx. $10K in sales in 7 days
Xavier Ramey Generated $7,500 in presales from non-profits before his launch
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Xavier Ramey is a nationally recognized speaker and community organizer, and he runs Justice Informed, one of the leading social impact consulting firms in the country.
Xavier needed to move Justice Informed beyond the heavy lift of all custom, one off consulting engagements, but he didn’t see a way to create a scalable offer inside of his existing business.
XAVIER'S STORY
Xavier has spent $50K+ with me, has made multiple 6-figures from my structures.
After working with Xavier to clearly define the core foundational framework for Justice Informed’s work…
Thomas worked with him to map out the predictable roadblocks and immediate solutions for each of those roadblocks that his ideal customers, clients and partners would need to move through at and in between each “Milestone Stage” as they move through the steps in Justice Informed’s framework.
Once this work was done, Thomas helped Xavier architect a foundational assessment for a specific cross-section of his customer database, which would become the “Culture Diagnostic.”
This scalable offer, informed by the Justice Informed framework, but driven mostly by simple tech with a small amount of human touch on the backend, created a clear path for Justice Informed to scale their revenue, without needing to immediately invest in additional human capital.
Xavier then used Online Luminary’s “Feedback Request / Feedback Call” warm audience launch campaign structure to introduce his new “Culture Diagnostic” assessment tool to his existing customer base of non-profits at a $7500 price point, generate 5-figures on the launch (most of it using the Online Luminary structure to generate presale revenue before even going live), and over $75,000 from follow-on contracts within days of launch as a result.
The Bottom Line
- Program Type: Live Intensive / Course Content Recording Event
- Program Name: YouTube Cash Course
- Program Price: $297 - $797
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 7 days, emails to existing audience and private FB group opened specifically for this program launch, no ads
- Outcome: From $0 to approx. $10K in sales in 7 days
Whitney Bonds Almost $10,000 in 7 Days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Whitney Bonds is an SEO expert and a proud stay at home mom who has made her living online full-time since 2019.
In the 12 months preceding her program launch in February 2024, she brought in over $300,000 making a couple videos per month on YouTube, primarily from affiliate commissions and a little bit of ad revenue.
She wanted to create a course showing others how to make full-time passive income working part-time hours from home on YouTube, without the hustle or risk of trading, investing, crypto, wholesaling, or landlording, but didn’t know how to create and launch the program, or monetize her existing audience.
WHITNEY'S STORY
Beyond launching her course, Whitney also wanted to start doing more public speaking, and getting paid to do it, but she’d never gotten paid to speak before.
To kill two birds with one stone, I used a 7-day organic “Sandbox Launch” (1st launch) framework for something I call a “Watch Event,” where on the 1st launch of an online course…
We presell the course prior to building it at all, by framing the course recording day as a full-day intensive that people can purchase tickets to attend live and virtually…
And the audience pays to watch the expert record the content that will eventually be edited and included in the course, and ask them questions in between recording sessions.
So in essence, not only was Whitney able to get PAID to record her course content and build buzz for her upcoming full launch…
We also manufactured Whitney’s first paid speaking gig for her own audience at almost $10K for 8 hours…not a bid first gig.
The Bottom Line
- Program Type: Live Intensive / Course Content Recording Event
- Program Name: YouTube Cash Course
- Program Price: $297 - $797
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 7 days, emails to existing audience and private FB group opened specifically for this program launch, no ads
- Outcome: From $0 to approx. $10K in sales in 7 days
Frequently Asked Questions
7-Day Luminary Roundtable All Access Pass Cost
The 7-Day All Access Pass is $7.
7-Day Luminary Roundtable All Access Pass Promise
We’ll walk through the exact steps to plan, implement and LAUNCH a 5-Day presale campaign for your new program, product, service or special offer in real-time, DURING EACH OF THE 5 DAYS OF THE TRAINING. If you follow the steps given, you will be launching your new offer IN REAL-TIME, during the training. This is not a drill!
What's The Next Step?
If 5-Day ATM feels like the missing piece you’ve been searching for, click the button below and purchase your ticket on the next page.
What is Online Luminary?
ONLINE LUMINARY provides Strategic Growth Advisory and Program Partnerships to Accomplished Experts to turn their Specialized Knowledge into a portfolio of Passive Income Generating Digital Assets.
Meet Thomas K.R. Stovall
Founder of Online Luminary
AN ENGINEER…I GUESS?
An alum of the Tennessee State University Electrical Engineering department, ironically, I’ve never actually worked a day as an engineer.
LIFELONG ENTREPRENEUR…
I started my entrepreneurial career selling luxury custom car accessories online from New York to California out of my dorm room at 19 years old, and never looked back.
A UNIVERSITY PROFESSOR WITHOUT AN MBA…
Top rated guest lecturer over 4 years for Northwestern Kellogg’s MBA program, then ultimately an Adjunct Professor in their Executive Education program, ranked 2nd in the United States, top 15 in the world.
OVER A DECADE DESIGNING ENVIRONMENTS AND HELPING OTHERS…
15+ years experience designing, creating and delivering workshops, course curriculum and consulting engagements in front of rooms and on stages to audiences of 1 to 1000+, ranging from startups to Fortune 500 companies.
ENTREPRENEUR > INVENTOR > THOUGHT LEADER…
25+ years business practitioner, software patent-holding inventor, 5500+ global membership organization founder, Google Entrepreneur in Residence, SXSW Global Tech Advisory Council member, and 2-time published author.
FATHER…
My most important and most treasured role is being a father to my 6 and 8 year old boys. My TIME is my most valued resource, and I want to spend as much of it as I choose with my family and my loved ones.
WHO I SERVE…
For accomplished, well-paid Experts (Practitioners, Speakers & Consultants) seeking to generate Passive, Recurring Income from their online programs without phone sales, ads or live presentations, Online Luminary’s “Copy>Paste>Sell” framework provides a step-by-step blueprint for creating an organic and AUTOMATED revenue generation system that requires less than 5 hours per month to maintain.
MEET THE FOUNDER, THOMAS K.R. STOVALL
I’m a father to 6 and 8 year old boys…
An author, a speaker and facilitator for enterprises, universities and conferences…
I run a publishing company with 9 brands currently under management…
We build public figure driven online education brands around the unique “expert identity” of accomplished practitioners, consultants, speakers and entrepreneurs who are the best kept secret in their industry in the country and around the world…
I’m a Google Entrepreneur in Residence, a SXSW Global Tech Advisory Council Member…
The founder and inventor of a patented enterprise software platform…
The creator of an organization that catalyzes growth for Black and Latinx tech entrepreneurs with almost 6000 people in the membership network across 16 countries…
I lead a nationwide financial education community that teaches everyday folks common sense pathways to replace earned income with automated income…
6+ years ago, when I first began trying to take my EXPERTISE that I get paid well for with respect to coaching, training, speaking and consulting offline…
And translate it into automated ONLINE offers that make me money without having to do anything upon someone making a purchase…
I had absolutely no clue what I was doing, and wasted ungodly amounts of time and money on this as a result.
If you’re like I was, you’re mostly just trading hours for lots of dollars in your service-based business, doing lucrative consulting engagements, or maybe even doing 4- or 5-figure speaking gigs.
You’re probably one of, if not THE top earner in your immediate peer network…
But the reality is you’re struggling to find a SCALABLE way to turn your expertise into passive income with an online program, so you don’t have to trade more time to make more money.
People look at you and they’re like “You have it made, I’m so jealous…” and you know what? You do live a great life, and you acknowledge that…
But you’re tired of working so hard, and at this point in your life, you want your TIME.