RECURRING INCOME FROM YOUR ONLINE PROGRAMS
FOR ACCOMPLISHED PRACTITIONERS, CONSULTANTS AND SPEAKERS
STEP 1: Watch This "Expert Income" training For Your EXACT NEXT STEPS to turn your specialized knowledge into a passive income generating asset...
STEP 1: WATCH 14 MIN, 01 SEC TRAINING ABOVE
STEP 2: LEARN ABOUT THE LUMINARY ROUNDTABLE
In the Luminary Roundtable Advisory Group you can purchase a “Question Credit”…
Submit literally any question for me to answer…
And get the same level of in-depth care and service that I would give to one of my $30,000 consulting clients.
The best part? You can NAME YOUR PRICE on your Question Credit purchases.
Literally just dip in and dip out, buy Question Credits only when you need them…
And “rent my brain” for a fraction of what I charge 1:1 consulting clients. IT’S THAT SIMPLE.
I’ve made my living in the online education space for over 6 years now…
Helping seasoned subject matter experts execute 5- and 6-figure launches of their online education programs to their warm networks in days to weeks (see case studies for some of them below)…
And build 7-figure portfolios of passive income generating digital assets they publish and own.
Trust me when I say you DON’T need another “program.”
The Luminary Roundtable Advisory Group is NOT a course. It’s NOT a mastermind. It’s NOT a consulting engagement. It’s NOT a group training program with a defined start and stop date. And it’s NOT a coaching program.
I'VE SPENT $250,000+ ON MISSTEPS AND BAD HIRES...DON'T MAKE MY MISTAKES!
CONSULTANTS, CONTRACTORS, AGENCIES: $100,000+
- Ad Management, Email Copywriting, Social Media Management, Operations, etc etc etc
HARD COSTS: $100,000+
- Ad Cost, etc
***TOP LEVEL MASTERMINDS: $100,000+
- *The masterminds were useful, so they count toward $300K+ spent, but not the $250K+ wasted
Over the years, I’ve hired dozens of experts and agencies to help me optimize my processes to systematize and automate marketing and sales for my online education brands…
In total, I’ve spent over $300,000 in masterminds, group trainings, expert audits, buying online courses and memberships, attending live intensives…
I can authentically say that I’ve met great people in general…
And I’ve learned useful things in these $25,000+ masterminds…
But I’ve also spent over $200,000 in the last 18 months alone, hiring people directly from the stage in those mastermind rooms…
Or people who I thought were qualified because they were also members of these top level masterminds…
The MAJORITY of those individuals and agencies made promises that they did not and could not keep…
But still gladly collected my money, while producing low to no results…
Every single one of those contractors and agencies came highly referred from highly respected people in this space…
They hold themselves as the best in breed across the industry…
And I paid each of them anywhere from $5k/mo to 5-figures per month for these engagements.
BE CLEAR, THIS IS NOT EVEN THE ENTIRE LIST, NOT EVEN CLOSE…
In this video, I’ve chronicled screenshots and detailed explanations for just under $200,000 of this spend…
Not as a “complaint,” but so you can truly understand just how quickly hiring the wrong people can drain your account…
Before you get into the next $25,000 mastermind…
Or book the next $10,000 VIP Day…
Or buy the next $5000 group training…
Or add the next $2000 online course to your cart…
Or hire the next $1500/mo coach…
Watch this video and scroll down on this page…
You may be missing the answer to ONE QUESTION…
That’s keeping you from unearthing the pot of gold you’re sitting on.
MEET THE FOUNDER, THOMAS K.R. STOVALL
I’m a father to 5 and 7 year old boys…
An author, a speaker and facilitator for enterprises, universities and conferences…
I run a publishing company with 9 brands currently under management…
We build public figure driven online education brands around the unique “expert identity” of accomplished practitioners, consultants, speakers and entrepreneurs who are the best kept secret in their industry in the country and around the world…
I’m a Google Entrepreneur in Residence, a SXSW Global Tech Advisory Council Member…
The founder and inventor of a patented enterprise software platform…
The creator of an organization that catalyzes growth for Black and Latinx tech entrepreneurs with almost 6000 people in the membership network across 16 countries…
I lead a nationwide financial education community that teaches everyday folks common sense pathways to replace earned income with automated income…
6+ years ago, when I first began trying to take my EXPERTISE that I get paid well for with respect to coaching, training, speaking and consulting offline…
And translate it into automated ONLINE offers that make me money without having to do anything upon someone making a purchase…
I had absolutely no clue what I was doing, and wasted ungodly amounts of time and money on this as a result.
If you’re like I was, you’re mostly just trading hours for lots of dollars in your service-based business, doing lucrative consulting engagements, or maybe even doing 4- or 5-figure speaking gigs.
You’re probably one of, if not THE top earner in your immediate peer network…
But the reality is you’re struggling to find a SCALABLE way to turn your expertise into passive income with an online program, so you don’t have to trade more time to make more money.
People look at you and they’re like “You have it made, I’m so jealous…” and you know what? You do live a great life, and you acknowledge that…
But you’re tired of working so hard, and at this point in your life, you want your TIME.
I’ve been helping entrepreneurs and course creators amplify their income for years.
COURSE VS COMPANY
In our experience, what they really want but just don’t know it yet is to build an online education company centered around their unique “Expert Identity”…
With a portfolio of programs and products (courses, membership subscription offers, ebooks, podcasts, etc).
They generally don’t realize it until it’s too late, and they’ve already launched a program with the marketing, sales and fulfillment of that asset improperly designed.
That online program that was supposed to provide supplemental income and extra time does the exact opposite…
It’s a nightmare that’s now a time, energy and money suck, and they’ve accidentally become a slave to a 2nd job they’ve inadvertently created for themselves.
But here’s the catch, you need to DESIGN every aspect of your program IN THE BEGINNING with these things in mind, or you can bet your bottom dollar that your program will not produce these outcomes:
- Turns your expertise into PASSIVE income online…
Through an AUTOMATED sales system that takes less than 2 hours per week to manage (you already have a job or business requiring your time, and don’t need another time suck) - Supplements or replaces your earned income altogether…
And makes trading hours for dollars in your job or your primary business totally optional (even if you’re already generating 6- or 7-figures annually) - Elevates your personal and professional brand…
And organically attracts more qualified leads inbound to your primary coaching / training / speaking / consulting offer, allowing you to cherry pick a handful of clients you choose to work with in your group masterminds or 1:1 coaching engagements, at premium fees, at your discretion and at your leisure
Danielle Pierce went from $21k in 2017 to $1,000,000+ in 2020
BACKGROUND
Danielle Pierce is the creator of Property Preservation Mastery, the leading property preservation training program in the country.
She had a fantastic online course, but needed help transitioning into an online education company, through creating a robust portfolio of programs and products, all sold through a proprietary automated sales system.
DANIELLE'S STORY
The year before I took Danielle on as a client, I began sharing some general tips and tidbits to help her grow her online business.
Pricing, narrative, offer structure, etc. That year she went from around $92k to over $750k in revenue.
The next year, we began a formal 1:1 consulting relationship. I expanded her product catalogue, fired her sales team, turned off ads for the last 6 months of the year, and built an automated sales system for her company that organically drove sales to $1,000,000+ while cutting her cost by 50%.
The Bottom Line
- Program Type: Online Course
- Program Name: Property Preservation Mastery
- Program Price: $2,497
- Course Sales: 2017: $21,740.91 | 2018: $86,162.09 | 2019: $755,800 (started working with Danielle) | 2020: $987,500
- Outcome: From $21,000 in 2017 to $1,000,000+ in 2020
LUMINARY PUBLISHING PARTNERSHIPS
Luminary is first and foremost a publishing company.
We currently own, co-own or manage a portfolio of 9 online education brands at various stages…
From just launching within the last few months and generating their first 5-figures…
To others consistently generating multiple 5-figures per month…
And other brands I own that have generated multiple millions of dollars in sales online.
A NEW BREED OF ONLINE LUMINARIES...
We create program partnerships that increase the Impact, Influence, and Income of accomplished Practitioners, Consultants and Speakers who are the best kept secrets in their industry.
With our frameworks for online audience building, qualified list building, warm network campaigns, and automation for marketing, sales and fulfillment…
We build Public Figure-Driven online education brands around their unique “Expert Identity.”
WE RUN THE BUSINESS WHILE THEY FOCUS ON JUST BEING THE TALENT...
Luminary runs and manages all day to day operations for the machine we build to amplify the “Expert Identity” of our Luminary Publishing Partners…
To sell their expertise online at scale…
And our Luminaries get to focus on just being the talent in front of rooms and on stages…
As they do all day every day anyway in their existing business…
WE COVER ALL OPERATING COSTS FOR OUR FULL-TIME TEAM TO OPERATE THE ONLINE EDUCATION BRAND...
Our Luminaries collect a quarterly royalty check from our Luminary Publishing Partnerships…
And we are currently focused on selecting 3-4 Luminaries per year to work with in our Luminary Publishing Partnership program.
We currently have 9 Online Luminary brands at this time for which we run and manage all day to day operations.
All Luminary Publishing Partnerships are by invitation-only, as this is not an offer or opportunity available to the general public.
Marki Lemons went from $0 to $123,000 in 14 Days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Marki Lemons is a nationally-recognized speaker, and one of the most well-respected and well-known realtors in Chicago, and around the country.
She had a loyal community of a few thousand email subscribers and followers in a Facebook group, but didn’t know how to monetize her audience.
MARKI'S STORY
As a well-recognized and very well paid expert in her industry, Marki was already highly influential, but everything she did to generate income (speaking,training, coaching, consulting, real estate broker, etc) required her to trade more hours for dollars.
I gave Marki an exact 6-figure formula to launch a paid membership subscription to her 5000 email subscribers and 4000 FB group members, and told her in print that if she followed it, there was no way she would generate less than $100,000 in 14 days. She followed it, and the rest is history.
The Bottom Line
- Program Type: Recurring Membership Subscription
- Program Name: 6-FIGURES IN 12 MONTHS: Realpreneur 6N12 Membership
- Program Price: $149/mo | $1490/yr
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 14 days, emails to existing audience, social media posts, no ads
- Outcome: $123,000 cash collected from in 14 days on 1st ever program launch, $840,000+ generated total in recurring revenue in 3.5 years
LUMINARY ROUNDTABLE ADVISORY GROUP
Our consideration process for our Luminary Publishing Partnerships is rigorous, and we only partner with 3-4 Luminaries per year in that capacity.
But through our Luminary Roundtable Advisory group…
We are able to provide detailed strategic growth advisory to a larger group of accomplished experts around the country who want to become or already are known Public Figures…
And want to leverage that platform to turn their specialized knowledge into a portfolio of passive income generating digital assets.
We are not “hired guns” who the general public can contract with to build out their programs, projects, funnels, launches, etc.
However, for companies in our Luminary Roundtable Advisory program, we make our full-time design and development team available in limited capacity to hire for certain projects, or to partner with for certain program launches…
Which is generally where the consideration starts for any future Luminary Publishing Partners.
Our Luminary Roundtable Advisory Group gives us the opportunity to get to know and work with subject matter experts in our extended network personally and professionally.
This is primarily where our Luminary Publishing Partners initially find us, and where we find them.
Earnest Epps generated $1.33M online from <100 total attendees
$0 AD SPEND | EXISTING EMAIL LIST, 3 MASTER CLASSES
BACKGROUND
Earnest Epps is an internationally recognized speaker who has spoken in over 10 countries, and is one of the foremost experts in the world on e-commerce.
He has helped 25+ people make $1 Million+ a year and 200+ people make $100K+ a year with e-commerce stores, and trained thousands more around the globe.
EARNEST'S STORY
I architected a campaign from start to finish that repositioned Earnest’s $5k-$8k “Done With You” coaching programs as two(2) ” Done For You” and two (2) “Run For You” offers from $10k to $100k.
In less than 3 months, I sold twenty-nine (29) of these packages to my audience, generating just under $1.4M, with 28 of those individuals completing their payment in full (almost 0% default on payment plans).
This was done through an automated sales process I created, without a sales team, and without taking a single sales call.
The Bottom Line
- Program Type: "Done For You" & "Run For You" High-Ticket Business Purchase
- Program Name: High-Ticket Ecommerce Secrets (HTES)
- Program Price: $10,000 - $100,000 ($10k, $20k, $50k, $100k)
- Deadline: Time-sensitive special offer expired at midnight on the night of each master class
- Campaign: 3 master classes over 90 days, emails to my existing audience, limited social media, no ads, no sales calls
- Outcome: $1.33M cash collected in closed sales, <100 total attendees, 29 packages sold
WHAT IF YOU ALREADY HAVE YOUR OWN TEAM?
Remember, as explained above, we are not a “hired gun” who you can contract out transactionally to “build a funnel” for your course, or membership, or book launch, etc.
The sheer amount of time and money we can save our Luminary Roundtable Advisory Group participants in choosing who they do (and don’t) hire for various projects, by offering up a brass tacks list of questions to ask, and things to consider that they didn’t know they didn’t know is worth the price of entry alone.
You can find a laundry list of those qualifying questions to ask in the next section below.
Clifton Henri went from $0 to $55,000 in 7 Days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Clifton Henri is a nationally-recognized fine art photographer. We SOLD OUT the first editions of his entire next body of work in 7 days, with NO PUBLIC PROMOTION, before he ever even picked up the camera to create it.
CLIFTON's STORY
I listened to Clifton talk for 2+ years about this amazing new body of work he’d been visualizing…
But he was between a rock and hard place; he didn’t have the time and space to focus on this new experimental work, because selling the established work paid the bills…
And between you and me, he was also nervous about how people would receive this totally new direction he wanted to move in artistically.
Using a “Sandbox Launch” presale strategy, I crafted a 7-day, 5 email campaign that sold out this entire new collection in 7 days, giving Clif mental space to create.
The Bottom Line
- Offer Type: Fine Art Photography Collection Presale Launch
- Offer Name: "The Wait We Carry" Collection (Sandbox Launch)
- Offer Price: Pieces presold in the collection ranged from $500 - $5,000+, based on size
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 7 days, 5 emails to existing audience, no social media, no ads
- Outcome: From $0 to $55,000 in cash collected presales in 7 days
HOW DO YOU KNOW WHAT YOU NEED?
These are the right questions to ask, but you will rarely come across a contractor or agency in the online education space that asks or answers any of them.
What they’ll talk to you about is generally limited to the execution of whatever project lives in their defined area of expertise, and they’ll confidently tell you that this is ALL YOU NEED in order to build the online offer you want…
That is until they get to the end of that project…at which time they’ll quote you on the NEXT thing you need…
Wait…what? I thought when I bought the previous thing it was the FULL thing…because that’s what you told me it was.
Is this NEXT thing you want me to buy ALL that I need?
It’s a never-ending series of upsells that rarely ever get you to the outcome you wanted but didn’t know how to articulate – an AUTOMATED selling system that creates PASSIVE income for you daily.
You want a SYSTEM that runs on autopilot…
And requires very little time or money from you weekly or monthly in an ongoing capacity to maintain that system.
As a starting place to identify what caliber of contractor or agency you’re already contracted with, or are considering working with, and whether or not they can get you there…
Knowing the questions to ask is half the battle.
Ask them the following, and pay close attention not only to how they respond, but whether or not their friendly disposition towards you changes to agitation or defensiveness when you start asking tactical questions that they are generally not used to fielding from their customers and clients…
SHORT LIST OF QUESTIONS TO ASK YOUR CONTRACTORS:
- What is their exact software stack is for the sales system they build for you, or recommend for you to build?
- What is the specific consideration set that had them choose that exact set of software tools for their recommended sales system?
- If they say “this is the software stack we always use…” ask them to explain WHY they use each one of those tools vs any of the other tools available on the marketplace
- Mostly they won’t have a reason other than “it’s the best in class standard and EVERYONE uses this, so we do too…”
- After the launch of your program, how many hours per week do they say it will take you or your team members to maintain and grow the sales system that they put in place for you, once it’s up and running?
- How many team members do they say you will need in place to ongoingly manage their recommended sales system, once it’s up and running?
- What are the job titles of those necessary team members, how / where do they recommend for you to source them, and how much do they say they will they cost you per month ongoingly?
- Have them show you a live screen share of an example in one of their existing sales systems of what their segmentation process looks like for new subscribers, from the moment they enter the primary funnel
- Have them show you a flowchart that clearly defines all aspects of the sales system they are building for you (which may or may not include multiple sales “funnels”), which should include all web pages, all automations, tagging, custom fields, email frequency and context
- Do they have unique ad management processes customized for Facebook / Instagram and Youtube respectively, that take into consideration things like naming convention specific to each ad campaign, ad set / group, and individual ad, that they implement into or make available to your business when they implement your system?
- If they say yes, ask them to show it to you
- If they can’t or won’t show it to you, they probably don’t have it
- If they can’t or won’t show it to you, they probably don’t have it
- If they say yes, also ask them to show you a live spreadsheet or dashboard where they do stage by stage conversion tracking and accurate attribution of prospects from the first ad click or form submission, all the way through the entire sales funnel
- If they can’t or won’t show it to you, they probably don’t have it
- If they can’t or won’t show it to you, they probably don’t have it
- If they say “We can’t show you, because we keep our tracking confidential for all of our clients, as we would if you were our client…” then you say “That’s fine, I understand that. Since you have a dedicated tracking process for each client, please show me your templated sheet that you spin up for each client, so I can see how and where your standard tracking takes place…”
- If they can’t or won’t show you all aspects of the SYSTEM they will be using to track, measure and quantify your success, before you spend money with them…be leery of spending money with them
- If they say yes, ask them to show it to you
Ernest Curry went from $0 to $73,000 in 19 Days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Ernest Curry runs The Profit Room, one of the most technically proficient stock market trading and training groups online.
Ernest isn’t a marketer, but in following our exact blueprint to the letter, the outcome was still predictable.
ERNEST'S STORY
When we met, Ernest had already built a name for his investment community, The Profit Room, as one of the best online.
He wanted to launch a new flagship online course focused on foundational information for newbies wanting to learn how to trade stocks.
He’d tried other frameworks and gotten marginal results.
He joined my program, and I guided him through the creation of the foundational course online, offer structure, and a 19 day email campaign to a few thousands of his existing email subscribers that outperformed his expectations.
The Bottom Line
- Program Type: Online Course Launch
- Program Name: Stock Market Stimulus
- Program Price: $4,997
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 19 days, emails to existing audience
- Outcome: From $0 to $73,000 in sales in 19 days
CREATING A PORTFOLIO OF PASSIVE INCOME GENERATING DIGITAL ASSETS FROM YOUR SPECIALIZED KNOWLEDGE...
Most subject matter experts, even high paid ones, struggle to stop exclusively trading hours for dollars, and actually turn their expertise into (passive) income online.
They make their living in front of rooms and on stages coaching, training, speaking and consulting.
They are very intelligent, may do very well financially, and may even understand a thing or two about marketing or sales…
But they almost all struggle with 1 or more of the 4 pillars that must be present, without fail, if you’re going to scale your automated income online via information products with low overhead, and without creating another job for yourself:
- Organic Audience Building (Social media content creation and publication)
- Organic List Building (Qualified lead generation and lead capture)
- Warm Network Campaigns (Existing audience program launch and brand activations)
- Automation for Marketing, Sales and Fulfillment (Systematized, perpetual, event-based campaign and program delivery architecture)
Click the “Hello, I Am An Expert” badge image to read an article shines a light on the reasons why.
I designed the Luminary Roundtable Advisory Group to comprehensively address pressing questions in each of those four (4) areas subject matter experts (SMEs) get stuck in building out their online education empire of automated income…
While only taking them a handful of hours per month to maintain.
Marlon Watts & Nick Clark $57K in 7 days
$0 AD SPEND | EXISTING EMAIL LIST
BACKGROUND
Founded in 2023, Activate Your VSN (AYV) is led by 15+ year industry vets, Marlon Watts and Nicholas Clark, who co-founded their first clothing brand in 8th grade, and have scaled their New Orleans grown brand WRLDINVSN to $17,000,000+ to date.
AYV is an online education community for aspiring clothing brand owners. In its first 12 months, 106 of 142 (74.65%) AYV member brands completed their initial “7-Figure Growth Path” educational curriculum, and AYV guided them to $1,000,000+ gross revenue generated, with 5+ brands generating $100,000+, 10+ brands achieving their first $10,000 month, and 7+ brands opening retail locations.
marlon & nick's STORY
I met Nick in 2022 at an industry event called WebinarCon. He was there doing research, seeking to learn from industry experts how to launch what would ultimately become their online education brand, Activate Your VSN.
I spent hours poring as much knowledge as I could into him, not to get to a deal, I just wanted to see him avoid common missteps and find success with the new business.
We explored working together, and couldn’t quite come to terms, which was 100% ok with me.
I ultimately shared that he and his business partner Marlon didn’t have enough experience in the space yet to understand why my price was my price, and I declined his offer for partnership and wished him well.
I shared with him that based on their network, their story, their knowledge base and their authentic love for helping people, they should easily get to somewhere between $250K – $500K in sales in year 1…
But that without the proper systems and automation in place, the amount of bandwidth the business would start to require for sales and customer service on that mid 6-figure business…
Would begin to cannibalize their time and attention from their 8-figure business, and when that happened, give me a call.
Just under a year later, after it went exactly how I told them it would, Nick shot me a text…
“Aye…you gonna be at WebinarCon again this year? Went just like you said it would man…we did almost a half million this past year with AYV, and we know we’ve got something, but we’re definitely burnt out and ready to talk about that partnership now…”
And the rest is history.
The Bottom Line
- Program Type: Mastermind Price Increase And Relaunch, New Recurring Membership Subscription Launch
- Program Name: Activate Your VSN University, Activate Your VSN MasterMind, Activate Your VSN Inner Circle
- Program Price: AYV University $247/qtr | AYV MasterMind $2,497 | AYV Inner Circle $9,997
- Deadline: Time-sensitive special offer expired at midnight on the final night of the campaign
- Campaign: 7 days, emails to existing audience, limited social media, no ads, 2 live overview calls
- Outcome: $57,000 in sales in 7 days