AUTHORITY365
(VISIBILITY COACHING)
AUTHORITY365
(VISIBILITY COACHING)
"I'm just not a social media person..."

 

Some Experts just prefer to intentionally stay low key on social media, but many don’t realize what that decision is costing them.

Maybe it’s because they don’t have the time or bandwidth, or don’t know what to do or how to do it, or because they’re simply not comfortable being “on display”…

I can relate, because that was me for a long time, but after participating in several growth and development groups for high performing business owners in 2023…

I reluctantly came to a different perspective about being intentional in actively growing my identity as a “known public figure” in my industry niche on social media (see more about why in the article referenced in the screenshot below).

In January 2024, I started an Instagram account for myself from 0, as a Public Figure in the Online Education space…

Less than 6 months later, from my assistant posting a very particular type of organic Authority Content 1x/day on my behalf…

I had close to 300,000 organic reach on my posts, and I’d amassed over 3.1 million views from just a few thousand followers…

I also brought in multiple 5-figures in new client revenue from Experts who found me online during that time, as a direct result of my content…

While spending less than 1 hour of my time per month to manage this, and without me having to post a single thing.

It was worth getting slightly uncomfortable.

 

SOURCED FROM ARTICLE LINKED BELOW:

The 4 Biggest Revelations I Had In 2023

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BECOMING A "CENTER OF INFLUENCE"

 

As a company leader or representative, expanding your Expert Identity is a necessary and valuable strategic asset for your company.

In his book, “Key Person Of Influence,” (which I’d highly recommend if you haven’t already read it) Daniel Priestley shares that in order to become a “Key Person Of Influence” in one’s desired industry, 5 things are needed…

  • The Perfect Pitch (A concise narrative that communicates the “offer of help” you are to your customers)
  • Publish Your Ideas (Publishing content every single day – social media, articles, podcast episodes, interviews, etc)
  • Productize Your Value (ex- I have “Expert Content” related programs and products across my online education brands that are selling 24 hours a day, every day, on autopilot)
  • Raise Your Profile (Hosting events, speaking at events, facilitating workshops, sitting on boards, actively being seen in the media, etc)
  • Create Great Partnerships (High value strategic partnerships to scale with aligned individuals and organizations)


Increasing visibility and becoming a public figure / center of influence in one’s industry niche is something that is high value, necessary, and relevant for most experts and professionals in the current business landscape, regardless of what field you are in, and whether or not you work in corporate or if you’re an entrepreneur.

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THE ONLINE LUMINARY CORE 4
EXPERT IDENTITY

To become widely known and celebrated in a particular industry niche, you must narrowly define the specialized offer of help you provide for individuals in that industry niche, who are seeking that exact help

MOMENTUM

The single most important thing in your business? An attractive Expert Identity that your marketplace is running toward. When Momentum toward your Expert Identity is high, business growth becomes predictable

EXPERT INCOME CHANNELS

To turn your expertise into assets that produce scalable streams of passive income online, leverage your Expert Content to create digital information products, online training programs and membership subscription offers specifically for your industry niche

AUTOMATED SALES SYSTEM

To fire yourself, buy back your time and give software the job of growing your passive income, a sales automation system must be implemented that consistently moves qualified prospects to closed contracts in a choreographed, blueprinted process

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WHAT IS ONLINE LUMINARY?

OnlineLuminary.com is a global advisory community for accomplished EXPERTS.

We guide our members through a 4-stage process to become a known and celebrated public figure in their industry niche and monetize their expertise AT SCALE in 12 months or less. Request free access today for your exact next steps.

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THE "eXPERT iNCOME" jOURNEY

PHASE 1: DEFINE AND REFINE
(audience, pitch AND offer >> 60 Days)

• Craft Your "Expert Identity" For A Specific Customer Avatar You Serve, In A Defined Industry Niche
• Document Your Defined Framework That Makes The Outcomes You Promise Predictable And Consistent
• Define Milestone Stages For Your Framework

PHASE 2: BUILD AND BUZZ
(attraction and momentum >> 60 days)

• Execute A Rapid Special Offer Launch Or Relaunch Campaign For Your Foundational Program
• Publish Daily Expert Content Along With Your Five (5) Expert Identity Authority Anchors
• Implement A “Watch Me Work” System To Build Expert Authority

PHASE 3: INCOME ON AUTOPILOT
(infrastructure and automation >> 90 days)

• Build Systematized Marketing Architecture For Social Media That Takes Less Than 1 Hour Per Month To Manage
• Build Automated Sales System That Takes Less Than 5 Hours Per Month To Maintain

PHASE 4: PREDICTABLE SCALE
(growth and surplus >> 90 days)

• Scale Expert Income Through Strategic Partnerships, Paid Media And User-Generated Content (UGC)

THE "EXPERT INCOME" FRAMEWORK

STAGE 1: ONLINE AUDIENCE BUILDING

Create An Authority Frame Online With Niche-Focused Social Media Content Creation And Publication

STAGE 2: QUALIFIED LIST BUILDING

Collect 1st Party Data From Your Audience With Qualified Lead Generation And Lead Capture

STAGE 3: WARM AUDIENCE CAMPAIGNS

Generate Thousands From Your Existing Audience With $0 In Ad Spend And $0 In Marketing Expense Using Presell, Launch And Monthly Brand Activation Campaigns

STAGE 4: AUTOMATION >> MARKETING, SALES AND FULFILLMENT

Implement An Automated Sales System Built To Scale Passive Expert Income Generated From Automated Sales Events For Your Advisory Groups, Online Courses, Group Trainings, Membership Subscription Offers, Online Challenges, Intensives, Bootcamps, Master Classes, Masterminds, Coaching Programs And More, While Requiring Less Than 5 Hours Per Month Of Time To Maintain

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WHAT WILL YOU GET WITH AUTHORITY365 (1st 90 DAYS)?
ONLINE AUDIENCE BUILDING
"1-MINUTE EXPERT" CONTENT FRAMEWORK (DONE FOR YOU)

 

Authority365 is a white-glove, primarily Done For You engagement to raise an Expert’s visibility in their industry niche, and grow their online audience.

We guide you through the exact steps necessary to become a known and celebrated public figure in your industry niche in 12 months or less.

We will build your AI Ghostwriter to compliment your writings, in your unique voice.

Our team will manage your social media content repository and publish content to your social media channels daily.

Online Luminary will also create and publish your five (5) Authority Anchors.

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THE PERFECT PITCH

EXPERT POSITIONING

1) Instagram Expert Identity headline created

2) Define and name your signature framework

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TRAIN YOUR AI GHOSTWRITER

CREATE ON-DEMAND CONTENT, IN YOUR VOICE

1) Create a knowledge base of your previous writings

2) Train your personal AI Ghostwriter on your voice and writing style

3) Program your AI Ghostwriter with specific SOPs for creating Daily Emails, Authority Articles, Social Media Posts and any other outreach

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PUBLISH YOUR EXPERT CONTENT

1) PUBLISH “AUTHORITY ARTICLES” HIGHLIGHTING YOUR SIGNATURE FRAMEWORK

  • 1 long form article per month (done for you)

 

2) Expert Content Studio Session (Woodlands, TX – John Guydon Studios)

  • Long form unscripted interview (30-60 minutes)
    • Multi-camera
  • Teleprompter scripted talking points
    • Deliver signature talks
    • Direct to camera promo ads, long and short form social media content

 

3) Social Media Authority Positioning

    • 1 post per day (done for you)
      • Source
        • Unscripted interview and Scripted signature talks chopped up into full shorts, micro-shorts and quotables
        • Each studio session will produce 90 days of short form content
    • Format
      • 1-Minute Expert framing
      • Short form (15-58 seconds)
      • Story-based
      • Authority content
      • Repurpose across IG reels, FB, LinkedIn, YouTube, TikTok

     

    4) Launch Five (5) Authority Anchors

    • 1) Foundational Expert Identity Interview (long form, 45-60 mins)
    • 2) Publish Foundational Article
    • 3) Publish Signature Talk (monthly) & Signature Series (weekly)
    • 4) Launch A3D Advisory Group (Advisory As A Deliverable)
    • 5) Publish Expert Identity Book
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    SPEAKING & FACILITATING

    1) MEDIA 1-PAGER

    • 3 Signature Talks defined, inside of the Expert’s foundational framework (done with you)

     

    2) PUBLISH CONTENT FOR 1 SIGNATURE SERIES PER MONTH ONLINE

    • Publish 1 article per week inside of that month’s Signature Series on website blog and or LinkedIn (done for you)
    • Publish 1 short video recap per week of that week’s article, inside of that month’s Signature Series (done for you)

     

    3) DELIVER 1 SIGNATURE TALK PER QUARTER IN A SELF-HOSTED EVENT SETTING

    • Live + live stream
      OR
    • Virtual

     

    4) BE A FEATURED SPEAKER

    • Identify industry events to keynote and lead breakouts and workshops and form outreach strategy
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