Spend 2 hours in the Luminary Talks: Expert Authority, learn an exact process to become a recognized public figure in your specific industry niche utilizing vivid storytelling and short-form AI generated content, all in less than 1 hour per week.
SCROLL DOWN: Event info is below on this page.
Check your email for event updates about the Luminary Talks: Expert Authority
Be sure to add Info@OnlineLuminary.com to your email contacts, to ensure we stay out of your spam.
Log into your email and search for the subject line: "[5-DAY ATM] Your Ticket - Event Access Info"
This email contains all the training details, including access information for the day of the event.
Click the link provided in the email and make sure to bookmark the page. The Zoom access link will be available on that page approximately one hour before the Master Class begins.
Now search for a 2nd email with the subject line: "[OLU] 5-DAY ATM: Accessing Your Training Materials"
This email contains a step-by-step walkthrough for how to access your 5-Day ATM program materials in your Online Learning Vault in Kajabi.
Follow the instructions in the email (which you'll ALSO find below) to access your program materials.
Add Info@OnlineLuminary.com to your email contacts to ensure our messages don't end up in your spam folder.
You will receive an email from Kajabi with the subject "Your New Online Luminary Account"
Add Info@OnlineLuminary.com to your email contacts to ensure our messages don't end up in your spam folder.
Follow the instructions to create your password and secure your account at https://onlineluminary.mykajabi.com.
Once inside, you’ll see your program materials waiting for you!
Online Luminary is a global membership community for accomplished EXPERTS (Practitioners, Consultants, Speakers, Business Owners).
We guide our members through a 4-stage process to become a known public figure in their industry niche in 12 months or less and monetize their expertise online, AT SCALE.
Who It’s For…
Online Luminary is specifically for subject matter experts who:
Members go through a four-phase process to increase their visibility in their industry, then productize, monetize and scale their expert income:
Unlike generic “course creation” programs, the Online Luminary membership community focuses on building an entire online education company with a portfolio of passive income generating digital assets, not just launching a single course.
Our membership community and our programs are not open to everyone, and experts are carefully vetted before being accepted.
OnlineLuminary.com is a global advisory community for accomplished EXPERTS.
We guide our members through a 4-stage process to become a known and celebrated public figure in their industry niche and monetize their expertise AT SCALE in 12 months or less. Request free access today for your exact next steps.
STAGE 1: ONLINE AUDIENCE BUILDING
Create An Authority Frame Online With Niche-Focused Social Media Content Creation And Publication
STAGE 2: QUALIFIED LIST BUILDING
Collect 1st Party Data From Your Audience With Qualified Lead Generation And Lead Capture
STAGE 3: WARM AUDIENCE CAMPAIGNS
Generate Thousands From Your Existing Audience With $0 In Ad Spend And $0 In Marketing Expense Using Presell, Launch And Monthly Brand Activations
STAGE 4: AUTOMATION >> MARKETING, SALES AND FULFILLMENT
Perpetual campaign architecture with an Automated Sales System built to scale passive Expert Income generated from automated sales events for advisory groups, online courses, group trainings, membership subscription offers, online challenges, intensives, bootcamps, master classes, masterminds, coaching programs and more, while requiring less than 5 hours per month of time to maintain
In 2019, I took a year researching and executing all of this myself, with my own offers. The process for me was brutal, and mentally exhausting.
When I started the process of redesigning the attraction-based marketing and sales framework and programs that I’ve been training small business owners inside of offline for well over a decade, to sell online for the first time, there was one thing that was non-negotiable for me.
I had ALREADY been a full-time entrepreneur since the age of 19, starting my business journey out of my dorm room at Tennessee State University, while completing my Electrical Engineering degree.
I had ALREADY spent over half my life scuffling, and clawing, and scraping, and studying, and practicing, and winning some but failing more, and investing my last dollars into my businesses especially when I couldn’t afford to do it.
I was ALREADY making $12,500 for 60-90 minutes on stage, speaking at universities and enterprises.
I was ALREADY a recognized expert in the areas of Process Architecture and creating Attraction-Based Marketing and Sales Processes for high 6- to mid 7-figure small businesses. I was ALREADY commanding 6-figures from consulting engagements from clients when I took them on.
By no means was I rich or even well off by my standards, but I certainly was comfortable, I certainly was tired, and I certainly was long past the days of being willing to work unlimited hours to make more money. I WANTED MY TIME.
As a new father with my 1 year old son Tripp, and my 2nd son Cannen on the way, I WANTED MY TIME, and I was finally willing to endure the learning curve necessary to take my existing programs for process-driven, growth minded small business owners, and get them online, inside of a 100% AUTOMATED sales system. NO SALES CALLS. NO EMAILS. That was my requirement.
I had NO IDEA just how grueling and mentally exhausting the process would be. Tens of thousands of dollars wasted on hiring “Digital Marketing Consultants,” “Marketing Communications Managers,” “Funnel Experts,” “Media Buyers,” “Social Media Managers,” “Marketing Automation Contractors,” “Sales Automation Contractors,” you name it.
Every last one of them proclaiming to be experts in getting me to that 100% fully automated SYSTEM I wanted. No joke. Seemingly everyone I came across professed their expertise in ALL AREAS of creating automated systems for selling online offers – and NONE of them were.
ABSOLUTELY NOTHING. I mean it. NOTHING. Didn’t even set up my ad account, and I didn’t even know the basics of how to check it to know I was getting fleeced. It was brutal.
Believe me, I know the shame of being a highly intelligent person, but getting absolutely taken to the cleaners by people who, whether intentionally or unintentionally, use a bunch of technical jargon and acronyms that you’re unfamiliar with to pee on your leg and convince you that it’s raining.
The very logical questions I had about how to take all these disparate parts, and make them one unified whole, this seamless sales SYSTEM…those questions would never get answered.
Landing page software. Funnel building software. Webinar hosting platforms. Attribution tracking software. Learning management systems. Checkout cart software. All in one platforms. What in the entire f#%k is all this s#*t?
Dozens and dozens of different software platforms, all with different capabilities and feature sets. Which ones did I need? Why did I need them? What is the difference between them? Which ones integrate together? What does integration even mean? WTF is a webhook!?!?
I had soooo many questions, and all these high dollar people either had no answers, limited answers, or specialized answers that only took into consideration the area in which they had expertise, but not the entire SYSTEM. They all wanted to just build out the same cookie cutter sales process that everyone else uses online.
While I didn’t know which tech tools were available or necessary to use in the online education / digital products space, what I did know was how to create an ATTRACTION-BASED marketing and sales process.
I knew the exact journey I wanted to be able to take my customers on, so while I didn’t know which software tools would give me the functionality I needed, I had architected in detail what that exact functionality needed to be.
Every person I hired would promise me they could build my system. Without fail, several thousand dollars in, and weeks wasted, I’d realize they weren’t going to get me there, and have to start over from scratch.
But I endured, and with each costly failure, I learned more and more about who I needed to be working with, where to find them, which specific questions I needed to ask to vet them, what all the pieces were that would be needed to build the sales system that I architected, and then which of the available software tools in those categories would be the best fit for my unique system.
Somewhere around a year into that journey, my system was finally built, specific to my attraction-based marketing and sales framework.
The year before I took Danielle on as a client, I began sharing some general tips and tidbits to help her grow her online business. Pricing, narrative, offer structure, etc. That year she went from around $92k to over $750k in revenue.
The next year, when my sales system was done, we began a formal 1:1 consulting relationship. I expanded her product catalogue, and implemented my automated sales system for her company.
We organically drove sales to $1,000,000+ and we did it while cutting her cost by 50%.
NO SALES CALLS TO TAKE. NO SALES TEAMS TO MANAGE.
Once I was on the other side of all that wasted time, energy and money, and FINALLY had built my AUTOMATED sales system, I could clearly see why so few people make any money at all selling online programs.
People who want to sell you their programs frame it like launching an online course and making tons of money doing it WITHOUT CREATING A FULL-TIME JOB FOR YOURSELF in the process is soooooo easy. Pffft.
Without a clear blueprint that takes into consideration ALL the moving parts (not just marketing and selling), trying to create and sell an online program can be a never-ending, time sucking, money guzzling nightmare.
I think deep down somewhere, all of us comfortable, well-paid experts suspect that it’s not quite as easy as lots of people would make it seem, so we never dive all the way into the deep end of the pool.
Of the ones who do find a way to make it work, I could also see clearly why almost everyone who does make real money in this space, say a few hundred grand and up, generally has to hire entire teams of people to take sales calls and answer emails all day, every day.
It’s because they only have marketing and sales automation and systems in place to get LEADS for potential customers…
But either don’t have the bandwidth or the know how to design and create sales funnels that move that potential customer from a place of just being interested…
To spending several thousand dollars, without needing to talk to anyone via email or over the phone prior to making that purchase commitment.
I also noticed that in the actual offer design itself, many of the folks in this space design their offers in such a way that while they may be selling higher ticket offers of a few thousand dollars per client…
Each and every sale still requires that they spend a significant amount of time ongoingly with that client 1:1, or in a group setting. Good old trading hours for dollars.
Again, nothing wrong with it, but it’s absolutely not what I wanted to create for myself and my family.
I wanted a 100% fully automated sales process, and that’s exactly what I built.