BECOME A RECOGNIZED EXPERT
OWN YOUR NICHE IN LESS THAN 12 MONTHS
Expert Authority Video Replay Vault
One-Time Payment of $247
What the training covers:
- STEP 1. DOCUMENT YOUR "EXPERT FRAMEWORK": A foundation for becoming recognized as an Expert in a defined niche is being able to communicate a "framework" or process that is uniquely yours. I'll show you exactly what a framework is and isn't, so you can start the process of defining your own
- STEP 2. DEFINE YOUR "EXPERT IDENTITY": We'll discuss the elements that must be present in your 1-line answer to that oh so elusive question, "So what do you do?" such that it clearly communicates the "offer of help" you are in the marketplace, and to whom
- STEP 3. DEFINE MILESTONE STAGES: As an Expert who consistently moves your customers, clients and partners from some defined point A to some defined point B, you must be able to articulate the predictable stages they'll go through on that customer journey, and the threat of loss / risk that they don't realize is heading inbound toward them right now in one or more areas of life they deeply value (ie- identity, time, money, health, relationships, etc), at and in between each milestone stage
- STEP 4. CREATE AN A3D SKELETON BLUEPRINT: Create the focus areas for an A3D Group (Advisory As A Deliverable), to create a scalable subscription offer that eliminates the need for a course or deliverable of any sort, while creating an environment to consistently demonstrate expertise in real-time to your prospects
- STEP 5. CREATE AN A3D ALERT LIST: Create a simple waitlist where your customers, clients and partners can formally communicate their intent to learn more or participate in your A3D Group upon launch
- STEP 6. IDENTIFY YOUR "EXPERT AUTHORITY" NARRATIVES: Identify and categorize dozens of stories from your personal and professional life that support your "Expert Identity," and illuminate the primary principles you define as your "Expert Authority" narratives
- STEP 7. PLAN SCRIPTED AND UNSCRIPTED "EXPERT CONTENT": Use the "Expert Authority" narratives to plan and execute one "studio day" every 3-4 months, where unscripted but guided interviews along with scripted, direct-to-camera content is shot, capturing dozens of stories about your life, career, business, and offers in long form format (4 hours)
- STEP 8. CREATE AI-GENERATED 90-DAY VIDEO CONTENT REPOSITORY: Use AI video editing software to strategically chop the scripted and unscripted content up into long form "Expert Interviews," and short form social media ready Expert Content in the form of full shorts, micro-shorts and quotables, ready to organize in the content repository
- STEP 9. CREATE YOUR PERSONAL AI GHOSTWRITER: Create your own personal AI Ghostwriter that is trained to produce articles, blogs, social media posts, white papers, email campaigns and other Expert Content in your unique voice, referencing a knowledgebase of your specific principles, frameworks and ideas, as opposed to general writings randomly pulled from the internet
- STEP 10. PUBLISH EXPERT CONTENT DAILY: Have your Virtual Assistant use the Content Repository to schedule 90-120 days worth of story-based Expert Content covering stories captured in video form about your life, career, business and offers in the form of full shorts, micro-shorts, quotables and monthly brand activation campaigns over email and social media
- STEP 11. AI GHOSTWRITER - CREATE AND PUBLISH FIVE (5) "AUTHORITY ANCHORS": There are five Authority Anchors that are foundational to creating and purposefully amplifying one's Expert Identity. Utilize your personal AI Ghostwriter to generate the content necessary to publish your five Authority Anchors
- STEP 12. COMPLETE AN A3D WARM AUDIENCE LAUNCH CAMPAIGN: Plan and execute a multi-day "rapid special offer campaign" for your warm audience of email and text subscribers, social media followers and personal and business contacts right in your cell phone to launch your new PAID Advisory Group
- STEP 13. IMPLEMENT A "WATCH ME WORK" SYSTEM: Whether you're running paid ads, or looking to convert subscribers on your existing email list to paying customers, this specific type of lead magnet gives your potential prospects a low-risk way to consistently see you demonstrating your expertise in real-time instead of needing to "trust" that you're great at what you do. The video recordings from these hot seat sessions are also perfect content to have AI chop up and publish as short-form Authority Content