Become "NICHE FAMOUS" AND BUILD PASSIVE EXPERT INCOME.

Tired Of Being Your Industry’s “Best Kept Secret”? 

Tired Of Being Your Industry’s “Best Kept Secret”?

Copy > Paste > Sell
Expert Framework
AUDIENCE
LIST
CAMPAIGNS
AUTOMATION

Most subject matter experts, even high paid ones, struggle to stop exclusively trading hours for dollars, and actually turn their expertise into (passive) income online.

They make their living in front of rooms and on stages coaching, training, speaking and consulting…

While they are very intelligent, may do very well financially, and may even understand a thing or two about marketing and sales

They almost all struggle with 1 or more of the 4 pillars that must be present, without fail…

If you’re going to scale your automated income with an online portfolio of digital assets such as information products, online courses, membership subscription offers, challenges, online intensives, etc with low overhead…

And without creating another job for yourself.

1. Organic Audience Building

Create An Authority Frame Online With Niche-Focused Social Media Content Creation And Publication

2. Qualified List Building

Collect 1st Party Data From Your Audience With Qualified Lead Generation And Lead Capture

3. Warm Audience Campaigns

Presell, Launch And Monthly Brand Activations With Your Existing Audience

4. Automation >> Marketing, Sales and Fulfillment

Perpetual campaign architecture built to scale automated sales events

WHAT IS ONLINE LUMINARY?

OnlineLuminary.com is a 
Global Advisory Community for accomplished EXPERTS.

We guide our Luminaries through a 4-stage process for using “Respectful Friction” to do 3 things:
1) Snatch and hold the attention of their perfect fit customers, clients and partners
2) Become known public figures in their industry niche
3) Uncouple their time from their money by turning their expertise into online income 

Our Luminaries do this all in under 12 months.

We’ve been at it for 7 years now, and millions of dollars of client case studies in the online education space suggest we’re pretty good at it.

THE ONLINE LUMINARY CORE 4
1
EXPERT IDENTITY

To become widely known and celebrated in a particular industry niche, you must narrowly define the specialized offer of help you provide for individuals in that industry niche, who are seeking that exact help

2
MOMENTUM

The single most important thing in your business? An attractive Expert Identity that your marketplace is running toward. When Momentum toward your Expert Identity is high, business growth becomes predictable

3
EXPERT INCOME CHANNELS

To turn your expertise into assets that produce scalable streams of passive income online, leverage your Expert Content to create digital information products, online training programs and membership subscription offers specifically for your industry niche

4
AUTOMATED SALES SYSTEM

To fire yourself, buy back your time and give software the job of growing your passive income, a sales automation system must be implemented that consistently moves qualified prospects to closed contracts in a choreographed, blueprinted process

WHAT IS ONLINE LUMINARY?

OnlineLuminary.com is a global advisory community for accomplished EXPERTS.

We guide our members through a 4-stage process to become a known and celebrated public figure in their industry niche in 12 months or less and monetize their expertise online, AT SCALE.

THE "eXPERT iNCOME" jOURNEY
1

PHASE 1: DEFINE AND REFINE
(audience, pitch AND offer >> 60 Days)

• Define Industry Niche For Your "Expert Identity”
• Clearly Define Your "Expert Identity" (1-line)
• Narrowly Define Your IDEAL Customer Avatar
• Narrowly Define Consequential Problems Your IDEAL Customer Is Currently Trying (And Failing) To Solve
• Define Your Specific Solutions And Measurable Outcomes
• Document Your Defined Framework That Makes The Outcomes You Promise Predictable And Consistent
• Define Milestone Stages For Your Framework

2

PHASE 2: BUILD AND BUZZ
(attraction and momentum >> 60 days)

• Create Skeleton Blueprint For Foundational Program
• Create Alert List For Foundational Program Launch (waitlist)
• Create Rapid Special Offer Launch (Or Relaunch) Campaign (Foundational Programs, Products, Services, Events)
• Execute Rapid Special Offer Launch (Or Relaunch) Campaign To Warm Audience
• Publish Daily Expert Content Along With Your Five (5) Expert Identity Authority Anchors
• Implement A “Watch Me Work” System To Build Expert Authority

3

PHASE 3: INCOME ON AUTOPILOT
(infrastructure and automation >> 90 days)

• Build Systematized Marketing Architecture For Social Media That Takes Less Than 1 Hour Per Month To Manage
• Build Automated Sales System That Takes Less Than 5 Hours Per Month To Maintain

4

PHASE 4: PREDICTABLE SCALE
(growth and surplus >> 90 days)

• Scale Expert Income Through Strategic Partnerships, Paid Media And User-Generated Content (UGC)

THE "EXPERT INCOME" FRAMEWORK

STAGE 1: ONLINE AUDIENCE BUILDING

Create An Authority Frame Online With Niche-Focused Social Media Content Creation And Publication

STAGE 2: QUALIFIED LIST BUILDING

Collect 1st Party Data From Your Audience With Qualified Lead Generation And Lead Capture

STAGE 3: WARM AUDIENCE CAMPAIGNS

Generate Thousands From Your Existing Audience With $0 In Ad Spend And $0 In Marketing Expense Using Presell, Launch And Monthly Brand Activation Campaigns

STAGE 4: AUTOMATION >> MARKETING, SALES AND FULFILLMENT

Implement An Automated Sales System Built To Scale Passive Expert Income Generated From Automated Sales Events For Your Advisory Groups, Online Courses, Group Trainings, Membership Subscription Offers, Online Challenges, Intensives, Bootcamps, Master Classes, Masterminds, Coaching Programs And More, While Requiring Less Than 5 Hours Per Month Of Time To Maintain

THE "eXPERT iNCOME" jOURNEY
1

PHASE 1: DEFINE AND REFINE
(audience, pitch and offer >> 60 Days)

• Define Category Niche For Your "Expert Identity"
• Narrowly Define Customer Niche
• Narrowly Define Customer Problems
• Define Specific Solutions (Programs, Products, Services, Events)
• Define Offers, Bonuses and Upgrades

2

PHASE 2: BUILD AND BUZZ
(attraction and momentum >> 60 days)

• Create Alert Lists For Launches (wait list)
• Create Expert Content (social posts, articles, white papers, podcast episodes, etc)
• Publish Expert Content
• Create Special Offer Launch Campaigns
• Execute Special Offer Launch Campaigns

3

PHASE 3: INCOME ON AUTOPILOT
(infrastructure and automation >> 90 days)

• Build Systematized Marketing Architecture
• Build Automated Sales System
• Record Automated Sales Presentation
• Track and Report
• Execute Monthly Brand Activation Campaigns

4

PHASE 4: PREDICTABLE SCALE
(growth and surplus >> 90 days)

• Strategic Promo Partnerships
• Paid Media

JOIN our EXPERT COMMUNITY

Online Luminary has free and paid tiers which include a variety of perks and access, including program participation discounts, private event invitations, and features of our members to our entire audience.

WHO DO WE SERVE?

The Luminaries in our Global Advisory Community include deeply accomplished experts across various industries, disciplines and backgrounds.

Practitioners

Doctors, Lawyers, Finance Professionals, Engineers, Designers, Aestheticians, Hair Care Specialists, etc

Business Professionals

Consultants, Corporate Managers and Execs, Marketing and Sales Pros, Real Estate Professionals, etc

Business Owners

Businesses with Staff (ie- Physical Stores, ECommerce Brands with Warehouses, Agencies, etc)

Entrepreneurs

Speakers, Content Creators, Course Creators, Media Personalities, Personal Chefs, etc

PROGRAMS & TRAININGS

Indicate which programs you have interest in when you apply for membership or submit your Access List form, and we’ll keep you up to date on participation dates and requirements. Special pricing is available for Online Luminary members who participate in our programs. 

Cash Machine Master Class

See the exact 5-day special offer campaign structure to turn your existing warm audience into your personal ATM machine in this 90-minute master class.

PILLAR 3: Warm Audience Campaigns

5-Day ATM Group Training

Instant revenue from your EXISTING warm audience (subscribers, followers and personal cell phone contacts) with $0 spent on paid ads or marketing.

PILLAR 3: Warm Audience Campaigns

Launch In A Day LIVE!

4 hours in Launch In A Day LIVE! Intensive and stage 1 of your online program will be launched, LIVE and generating presale revenue in 24 hours flat.

PILLAR 3: Warm Audience Campaigns

1-Minute Expert Intensive

Our “1-Minute Expert” framework is a comprehensive, proprietary method that shows experts how to create 50+ pieces of short-form video content that is ready to be published across all major social media networks, in less than 15 minutes per week.

PILLAR 1: Online Audience Building

Income On Autopilot

A "Done For You" sales automation system built for your business by our development team. Qualify leads, close sales on autopilot and activate a predictable, recurring revenue stream with a time-sensitive, deadline-oriented, automated sales funnel leveraging vivid, story-based email campaigns from the lives of you and your clients.

PILLAR 4: Automation

PodcastIn10 Challenge

Our 10-Day PodcastIn10 Challenge program guides participants through a step-by-step, paint by numbers blueprint for designing, creating and launching a niche-audience attraction framework in the form of a “microcast” that is submitted, approved and published across all major podcast platforms in 10 days or less.

PILLAR 1: Online Audience Building

GET INVOLVED
Be A featured expert
Be a collaborator or Brand partner
Be a Moderator or Panelist
Be a content contributor
Be a media partner
Be A Sponsor
Promote Your Offer
Be A Volunteer
Investor - Find your next Opportunity
GET INVOLVED
Be a collaborator or partner
Be a media partner
Be A featured expert
Be a content contributor
Be A Sponsor
Promote Your Special Offer
Be a Moderator or Panelist
Be A Volunteer
Investor - Find your next deal

I’ve been helping Experts and entrepreneurs amplify their income for years.

I’ve been helping Experts and entrepreneurs amplify their income for years.

To that end, I’ve been an Adjunct Professor of Executive Education at Northwestern Kellogg School of Business Management for their MBA and Executive MBA programs (#2 program in the country, top 15 globally), and am one of a handful of expert sales trainers from around the world featured in their actual online curriculum, in 2 separate courses.