Don’t feel bad. I’ve helped Experts make millions of dollars online over the last 7 years, and I’m JUST NOW getting loud about it.
If I’m being totally honest, I can give a bunch of justifications and pretend there’s a good reason for it…
But the reality is, I’ve mostly just been hiding.
When people talk about the level of transformative impact I have on their lives and businesses, they regularly say “if you know, you KNOW!“
But I’ve done a really good job of making sure that very few people know.
Why? Fear. Plain and simple.
Being a KNOWN person comes with responsibilities.
It also comes with expectations to live up to.
It comes with pedestals that people will put you on, no matter how many times you tell them not to.
And it comes with fear of embarrassment when people find out that even though you’re great at what you do…
You absolutely have chinks in your armor too, and you DO NOT have it all together. *gasp*
In the beginning of 2024, I started a public figure IG channel for myself, from scratch.
On February 4th, 2024, my team posted my first short form video story…
Over the next 84 days, they posted 90 videos, just 1 video per day with very few exceptions…
Short form, story-focused video content that followed a framework I put together and wanted to test.
68 of the 90 videos didn’t mention business in any capacity.
It was just regular stories from my personal and professional life…
Me walking onto the basketball team at Tennessee State University…
Me talking about my amazing relationship with my parents, or being a nerd when I was a kid…
I had a not so novel theory that on social media people really just want stories, human connection, and the business stuff can come later.
Well my little test worked.
I amassed over 3 million organic views on Instagram from 0, in just a few months, and my view count was growing exponentially each day.
I remember the first time Ena mentioned to me that people were starting to recognize her in the city from seeing her and my boys in some of my posts…
And someone who she didn’t know AT ALL came up to her out in the world and talked to her like they had known each other for years.
“The boys are getting so big!” the woman says.
Ena’s polite but cautiously giving that “Do we know each other?” look.
Picking up on it, the woman says “Oh I’m sorry, you don’t know me, I just see you on Thomas’s posts sometimes…”
“Oh, you know Thomas?” Ena asks.
She replies “Well no, not technically…we met at one of his events a long time ago…he may not remember me, but I follow his stuff and you guys have the cutest family, so I just thought I’d say hi!”
When Ena told me the story, it was innocent enough, but I was a little thrown off.
“Just goes with the territory I guess…” I said to myself.
But contrary to what many people believe about me, I’m not a “public” person.
I like to stay out of the way, and my preference is to shine the spotlight on others, not myself.
Versions of that happened a few more times, and July 8th, 2024, I just stopped all the posts altogether.
At the time, my monthly organic reach on my posts was just under 300,000, and growing exponentially day after day.
People bend over backwards trying to get that kind of organic reach.
I’d figured out exactly how to do it, and I just stopped.
I had been given a good excuse to shrink again and not be seen, and I took it.
Some of y’all can relate to what I’m talking about.
When you start speaking, people take notice and start heading in your direction.
Then you promptly clam up and let the wave that’s growing die down again.
You say you’re ready, but then when momentum starts building, you conveniently take your foot off of the gas.
But something is different now, it’s been different all of 2025.
Maybe part of it has to do with my big brother passing away a few months ago, but I’m just tired of getting ready to get ready.
“I’m tired of being the “best kept secret.”
So all this year, my foot has been on the gas, exploring strategic partnerships, hosting live trainings, facilitating weekly master classes…
But even still, I’ve not turned the volume all the way up.
I’m at the crossroads now. The internal pain of staying comfortable has become too uncomfortable to bear.
I can’t look at my two sons in the eye every night while we do our affirmations, and tell them anything and everything they want in life is possible when I’m not leaving it ALL on the field.
So that’s where I’m at. I know what my gifts are, and as much as I’ve done, I haven’t even scratched the SURFACE of the kind of impact I can make, and I know it.
Can you relate?
EXPERT AUTHORITY: 13 Steps To Become A Recognized Public Figure In Your Industry Niche In 12 Months Or Less
I’ll show you exactly how, starting in February of 2024, after ditching the agencies and starting my brand new public figure channel on Instagram from 0 followers…
I created a dead simple, common sense framework of my own design that covers everything I felt should have been done by the agency.
The result this time?
OVER 3 MILLION ORGANIC VIEWS IN UNDER 6 MONTHS, WITHOUT ME PERSONALLY EVER POSTING A THING.
So how’d I do it?
ONE 5 hour recording day.
Not one per month. JUST ONE. PERIOD.
Casual conversation on camera.
Scripted and unscripted content focused on very specific types of personal and professional stories from my real life.
Simply focusing on what makes me authentically me, instead of trend chasing, cheesy content.
4 months worth of short form, AI edited content created from the full recording session, in under 5 minutes.
MY ASSISTANT posting one time per day.
Zero ad spend.
Less than 1 hour per week to manage.
I take you behind the red curtain and walk you through every bit of that, AND MORE.
You don’t know me, and I certainly don’t know you…
So there’s no reason for you to believe that anything I say or show you I’ve done for myself or my customers, clients or partners is relevant or achievable for YOU…
Without some additional context on both sides of the table.
Candidly, me and my programs are not a fit for everyone…
Take a moment, read below, and make sure that this Luminary Talk is well-aligned to your background, resources, goals and mindset.
Who THIS LUMINARY TALK is for:
Who THIS LUMINARY TALK is not for:
For Practitioners, Business Professionals, Business Owners or Entrepreneurs who…
NOT For Practitioners, Business Professionals, Business Owners or Entrepreneurs who…
- Are an EXPERT in a particular industry or niche
- Have a documented track record of measurable outcomes they've consistently produced or personally been responsible for over a sustained period of time for customers, clients, partners or employers in that domain
- Have a clearly defined framework that they use again and again, to produce those predictable outcomes
- Have a desire to leverage social media as a visibility tool to become a known, recognized and celebrated public figure and Expert Authority in their industry niche
- Have consistently high demands on their time due to personal and professional commitments
- Have little to no extra time, bandwidth or desire to "learn social media" strategies to raise their visibility online in ways that support their business or career ambitions
- Would LOVE to leverage AI to help them produce large amounts of Expert Content that positions them as an Expert Authority in their industry niche, but have absolutely no idea how to do that, and suspect that it would somehow end up being a massive time and energy suck that wouldn't be worth their time in the long run
- DO NOT desire to personally spend more than a few hours PER MONTH creating, posting or managing their professional identity on social media in any way
- Are NOT an EXPERT in a particular industry or niche
- DO NOT have a documented track record of measurable outcomes they've consistently produced or personally been responsible for over a sustained period of time for customers, clients, partners or employers in that domain
- DO NOT have a clearly defined framework that they use again and again, to produce predictable outcomes for customers, clients and partners
- ARE NOT interested in leveraging social media as a visibility tool to become a known, recognized and celebrated public figure and Expert Authority in their industry niche
- Are primarily interested in spending their time doing DIY social media management to raise their visibility online in ways that support their business or career ambitions, as opposed to leveraging AI and low cost admin help to buy back their time while getting the result
- Have a general aversion to the idea of leveraging AI to help them produce large amounts of Expert Content that positions them as an Expert Authority in their industry niche
- Would rather spend large amounts of their personal time per month creating, posting and managing their professional identity on social media than paying for tools or outside admin help to manage it all on their behalf
Do you have deep knowledge and expertise in your area of focus?
Do you want to become a known, recognized and celebrated public figure in your industry niche?
Do you want lucrative opportunities and coveted invitations and offers to chase YOU inbound?
Do you want to do it in under 12 months, spending less than 1 hour per week of your time, without you ever personally having to post a single thing?
If the answer is yes, this invitation is for you.
HELPING EXPERTS THRIVE…
Since 2018, I’ve spent the lion’s share of my time helping Experts turn their expertise into online income, at scale. Millions of dollars of client case studies in the online education space would suggest I’m pretty decent at it.
To learn more about my business ethos and professional focus —>> CLICK HERE.
OnlineLuminary.com is a global advisory community for accomplished EXPERTS (Practitioners, Consultants, Speakers, Business Owners). We guide our members through a 4-stage process to become a known public figure and monetize their expertise AT SCALE in 12 months or less.
To make sure you don’t miss any special opportunities and information that I make available specifically to my Online Luminary community, click —>> HERE to join the Online Luminary Access List.
At Your Service,
