“You come taste.”
November 2024, I’m in the food court at an Orlando airport on the way back to Chicago…
Hmmm…so many options…what am I in the mood for?
This unassuming grandma behind the counter in a random szechuan restaurant leans over the counter and waves me in…
“Bourbon chicken? Come here. You taste.”
I’m really not in the mood for that, I’m thinking burger…
I politely wave no thank you…
“Come come come…taste.”
She gives me a warm smile…
ME TO MYSELF: “Sigh. Ok, it IS free…what’s the harm in just tasting it?”
ME TO HER 15 SECONDS LATER: “So it comes with 2 meats and rice or noodles?”
Less than 60 seconds later, she has $15 dollars of mine in her hand…
Grandma was so smooth with it I had to take a picture of her to share with y’all…
This wasn’t her saying “What a nice young man. He must be hungry, let me give him a snack…”
No ma’am, no sir. Make no mistake about it, granny is a marketing and sales assassin.
This is a tried and true marketing system that szechuan restaurants have used for as long as I can remember…
And g’ma had her gameface on…
An unassuming smile, accompanied with the kindest and most welcoming invitation…“You come taste.”
For the longest time, I was against low-ticket offers.
Why would I sell something for $4.99, or $7? It just cheapens my brand…
That was until early 2024…
I’m scrolling FB, and an ad pops across my timeline…
$5 for an ebook, promising to break down every aspect of this expert’s ad framework in detail…
But this isn’t just ANY expert, it’s one of my peers in the online education space who I have a lot of respect for…
But I’ve never actually purchased one of his programs or products because, you know…
I agree with most of the stuff he posts, and we see marketing and sales through similar lenses…
And for that reason, I haven’t felt compelled to spend several hundred or several thousand dollars with him on any of his programs…
But if I’m being 100% honest, I am a little curious about some of the nuances of the details of his marketing framework, and how and where they differ from mine…
$5 huh?
Yeah let me go ahead and buy this…
As a matter of fact, let me go ahead and buy it RIGHT NOW to make sure I don’t forget to do it later, because I actually am interested in seeing his framework…
I stop what I’m doing, pull out my card and start the purchase…
$5 ebook, yes…
$27 to access a video of him guiding a client through the implementation of the framework in real-time? Interesting, may as well grab that too…
$97 for the 7-day fast start series, which walks through exactly how to implement the framework into your business…well let me grab that too, in case there’s something more for me to glean from that…
$197 for a detailed breakdown of all the software that they use to implement the system, along with access to every single one of their email scripts…ooh…hard to pass that up, I love my R&D!
$397 for…NO! DASSIT! You’re not getting another dime of my money!
But in the moment, I’m having an out of body experience, watching myself hand over $5…then $27…then $97…then $197…
$326 in total…because it was only $5.
What do szechuan G’ma and my colleague both understand?
The fastest way to get to customer commitment is to get them into your world with the lowest commitment possible…
And if the value you give exceeds expectations…
That prospect turns into a purchase, more often than not.
Going from that $5 purchase to $326 in 60 seconds flat broke my long held beliefs that low-ticket offers only attract prospects who want everything for cheap or for free…
And are not tools that can bring me a more sophisticated customer, client or partner who is willing and ready to spend 4-, 5- or even 6-figures to work with me, or participate in my programs…
But there was no denying what had just happened…
I am a perfect representation of the prospect I want to attract…
And a $5 offer from an expert who had a great track record…
AND whose offer I had some curiosity around…
That was more than worth me giving it a shot…
Once the seal on my wallet was cracked, the value of the one-time upsell offers was well aligned, so I gave more money…
If he had been selling anything at $326 up front, I would have been a no all day…
But $5 up front got me to $326 in seconds.
I got in the lab immediately, and started to consider what unique way I could apply these principles inside of my attraction-based marketing and sales framework.
I landed on a concept, and had my development team build out the 1st version of what has now become a low-ticket offer that has converted thousands of purchasers for training-focused membership offers…
Across a number of online education brands I own or have partnered with across various industries from real estate, to online retail, to YouTube content creation, to financial literacy and investing communities…
I call it the $7 for 7-Day All Access Pass.
It’s a fully automated system that gives a prospect FULL ACCESS to kick the tires in your membership community for 7 full days, for just $7…
During those 7 days, they are taken on a choreographed journey each day of actions to take and things to do inside of the membership hub…
Basically a private 7-day challenge facilitated via email, which gives them a tour of the best parts of membership, and gets them to an immediate measurable outcome…
They receive an invitation to upgrade to a full membership each day…
And if they haven’t upgraded from their 7-Day Access Pass (trial membership) to the full membership by the end of the 7 days…
The system automatically pulls them out of the membership…
And downgrades their status back to regular subscriber on your email list.
When you have a really solid core program curriculum, and an engaged community…
Giving a prospect full access to your membership community and portal for a neglible amount of up front cash…
Then guiding them through a choreographed experience that has them produce a clear and measurable outcome inside of that 7-day window exceeds all expectations by a mile…
And this is a much more powerful sales frame that gives that prospect something of high value to LOSE access to after 7 days…
Instead of trying to convince them on the front end that the full price is worth it, when they don’t yet have any evidence for themselves to support that claim.
We utilize this exact format in our $7 for 7-Day All Access Pass to our Luminary Roundtable Advisory Group offer for Experts in the Online Luminary community…
Because what we’ve found is this is a common sense approach that kills multiple birds with one stone…
It removes the risk for qualified prospects, and gives them the opportunity to dive right in and judge for themselves whether or not your offer is worth the full investment…
It works as an organic offer to get your existing audience engaged and test driving your program or community…
And it also works well running paid ads to it, to convert cold traffic into low-ticket customers in a way that allows you to grow your base of subscribers and customers at low to no cost, because the $7 purchase replenishes most or all of your cost to run the ads.
Industry jargon for this is a “self-liquidating offer,” or S.L.O.
Go ahead and click LEARN MORE, it won’t cost you a thing.😉
I’ve personally spent over $350,000 over the last 7 years on top level masterminds, group coaching programs, intensives, VIP days, online courses, challenges, 1:1 coaching programs, and hiring consultants, contractors and agencies…
I’ve picked up useful information in every engagement and in every program, but almost without exception, in every single one of those purchases I’ve bought broken promises.
I had no plans on going through all this pain, to build something this comprehensive…
I had no plans on having a full design and development team in-house…
But after 7 years of trials, errors, and lots of time and money spent missing the mark…
I accidentally built out an incredible sales automation system that I wholly intended to use just for online education brands I own or have a partnership stake in…
I had no plans for my team to build out programs and sales systems for other Experts…
But here I am anyway, because once you see behind the red curtain of the sales automation system I’ve built, and compare it to ANYTHING you are currently doing or have seen other people in the online education space selling…
Including those super well known people online with hundreds of thousands of followers (I’ve been in masterminds with them and gotten a chance to peek under the hoods of their businesses, so I know)…
You’ll realize that the systems I’m showing you operate at a level of efficiency and optimization unlike anything in the industry.
The S.L.O. funnel you’re about to see for the 7-Day All Access Pass isn’t the SYSTEM…
It’s just ONE sales funnel that is a small PART OF the entire proprietary sales automation SYSTEM that Online Luminary has built.
ONE funnel like this is the entire BUSINESS for many of my counterparts, because they don’t actually have a comprehensive sales automation SYSTEM…
Because I know what it took for me to build this, I’m transparent about it, and not concerned about people trying to copy it. I am constantly iterating and optimizing anyway, so good luck and God speed.
But for those of you who are serious about growing your online education offers AT SCALE…
And you want to explore having the Online Luminary design and development team do a “Done For You” build out and implementation of our low-ticket, “self-liquidating” $7 for 7-Days All Access Pass offer into your business…
Click the button below to LEARN MORE about that 100% done for you build out, and what next steps to take if you want to engage in an official capacity.
HELPING EXPERTS THRIVE…
Since 2018, I’ve spent the lion’s share of my time helping Experts turn their expertise into online income, at scale. Millions of dollars of client case studies in the online education space would suggest I’m pretty decent at it.
To learn more about my business ethos and professional focus —>> CLICK HERE.
OnlineLuminary.com is a global advisory community for accomplished EXPERTS (Practitioners, Consultants, Speakers, Business Owners). We guide our members through a 4-stage process to become a known public figure and monetize their expertise AT SCALE in 12 months or less.
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At Your Service,
